As a brand influencer, I have worked with a lot of brands; little ones and huge ones and each one is different and each one was important to me for some reason or other. In the beginning, I accepted campaigns that maybe were not my dream campaign but they were something my kid’s would actually play with or I would use in my everyday life but I was just so excited that someone wanted to work with me. I was excited by the thought of being wanted as an influencer. I think we’ve all been there.
I’ve never taken a campaign that I wouldn’t use in my every day life. If I’m against cigarette smoking and the Marlboro man offered me a million dollars to write about how great his cigarettes were I couldn’t take the money because it doesn’t fit my brand, my blog or my life and if I took campaigns just for the money, I’d lose my credibility with my readers. If I lose my credibility with my readers, well, then brands won’t want me so the key is to be true to who you are and eventually, things will fall into place. If you want to work with brands on your blog, you need to stay true to who you and your brand are.
I was asked who would be my dream brand to work with. For me, it’s simple. If I had the chance to work with my dream brand on a dream campaign, it would be either Apple or Nikon. What can I say? I am a very loyal brand consumer. These are two of my favorite brands and I use them every day in my life and I make no secret about that.
My dream brand partnership would involve first and foremost, me partnering with a brand that I truly love. For example, I currently use an iMac to edit my photos, apple TV to view my home movies and photos, my mac mini to store my movies and music, an apple laptop to complete my daily assignments, I use my iPad for when I travel and I never leave home without my iPhone. Apple is a very important brand in my life.
I am a writer and it is my dream job, without Apple products, this dream would not be possible. Well, it could be possible but not as easy, professional and cohesive as it currently is.
My dream partnership with Apple would look a little something like this; me as a brand ambassador, speaking on behalf of a company that I truly love. You’ve heard that saying, if you love what you do, you never work a day in your life? Well, that’s what a partnership between myself and Apple would look like because I would just be expressing my authentic, organic love for the products; products that I have known and used in my own home with my family for years.
None of this is possible without first knowing; using and supporting the brands you love. It all begins with being true to yourself and then just naturally writing about those products and services. I always feel like it is my duty to my readers to share the products that I know and love, like I would do with any of my friends. It is not my duty to be a commercial. I don’t want to sell my readers anything but I do love to share the things in my life that I know work for me, especially when my readers ask.
By working with Tap Influence over the years, I have had the opportunity to work with many great brands that I have loved. This would not have been possible, or at least less probable, had I not been affiliated with Tap Influence.
It’s so easy. I signed up, years ago. I set my rate and my profile is always available for brands to peruse. I never have to waste time filling out applications or looking up my statistics because they are always available through the back end. I set my own rates and if a brand wants to work with me, they contact me. It’s that easy.
Who would be your dream brand to partner with? Maybe Tap Influence can make a connection with you and your dream company.
Brands are searching for voices like yours. A TapInfluence profile is a great way to attract attention from top brands who are eager to work with influencers on sponsored content. To get started, create your free profile here. What are you waiting for?
This is a sponsored conversation written by me on behalf of TapInfluence, the leader in connecting influencers with opportunties to collaborate with brands.