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Okrut, social networking sites, Digital marketing, social media marketing

Orkut is a now-defunct social networking site, that started out as a place to find and reconnect with old schoolmates. Think of it as Google’s version of Linkedin and Classmates.com having a baby social networking site. Orkut was named after its creator, Orkut Büyükkökten, launched in 2004 and shut down in 2014 and proved to be extremely popular in Brazil, so much so, that 90% of its page view was from users in Brazil. With all the makings of success,  Orkut is a lesson in why small dreams end in failure. Just like in life, in all things, we need to dream bigger and evolve to meet the changing world.

READ ALSO: How Warby Parker CoVid Proofed their Business

But what is Orkut? Just like all the other social networking sites you are used to now, Orkut’s original purpose for existing was so that users could find like-minded people who shared similar interests and communities via keyword search, descriptions and other users. Orkut came to fruition at the same time as industry giants Facebook and LinkedIn and before Twitter, Instagram or Pinterest were ever even thought of.

Orkut was ahead of its time.

It grew quickly, within the first four months, Orkut had over 50,000 communities. The whole premise and strategy for the success of Orkut were built on users wanting to connect and reconnect with friends, classmates, and acquaintances from school, work and neighborhood groups. On this fact alone, Orkut garnered 20 million users by 2012. In the time it existed, we learned a lot about using social networking sites for marketing.

The community structure of Orkut (like more modern-day social networking sites) spoke to the changing role of the digital consumer because it gave consumers a place to interact and engage in communities with like-minded individuals, often of the same demographic, eager to connect and interact. Presenting the right products and services to these people would be beneficial and less commercially than traditional marketing structures.

READ ALSO: Why WeChat is a Super App

Why would consumers be more interested in participating with these messages rather than a diffusion strategy because it feels more organic for the consumer? When social networking ads target consumers by their preferences by what they like, those promotions feel more like word of mouth recommendations from a friend versus an advertisement pushed on a consumer. It’s less intrusive and more welcomed.

As a networking site, Orkut was very popular with the more tech-savvy students and workers in those industries; something for the CES and Silicon Valley crowd. It was great for connecting and engaging with friends, as well as, leaders in the industry and mentors. Many people were eager to be a part of the Orkut community as much because of its prestigious, invite-only membership as its affiliation to Google.

Belonging to Orkut held a lot clout as it inferred that members were highly connected in the technology field.

The site itself was clean, simple and sophisticated for a networking site at the time. It was also easy to use, navigate and join communities. Friends were able to rate each other on how sexy, cool and trustworthy they found each other. This was a predecessor to today’s modern-day likes system.

Okrut, social networking sites, Digital marketing, social media marketing

Orkut also allowed users to make recommendations about products and services like YELP, allowing members to point fellow members in the right direction based on experiences. This was part of its charm for Brazilians.

Why Orkut was such a hit with the Brazilians:

  • Brazilians do a lot of online shopping with one of the strongest markets for online retailers.
  • They also happen to love social media.
  • Outdoor marketing isn’t allowed in Brazil, so you won’t be bombarded by billboards. However, it has made online marketing lucrative and effective.
  • In Brazil, 77% of Brazilian social media users like to shop online, most of them use social networking sites like Orkut to research products and of those, they are more likely to trust recommendations from someone they know online.
  • In Brazil, online marketing is not an option, it is the way to be successful. It’s about more than just existing online they need to actively engage via blogging, social gaming and online video that required in marketing campaigns. Online video is King and Okrut could have done a better job with the video.

Orkut proves that as technology evolves so must digital platforms to meet the needs of the user.

In the end, functionality problems killed the social networking site. Orkut had issues with its website, including blockages, limiting the number of friends and difficulties in loading and sharing photos. Once Orkut stopped meeting the needs of the culture and audiences they served, they became irrelevant and lost consumers. Eventually, they were replaced by newer sites. In the end, Orkut had all the makings of a successful networking site, however, it didn’t have a plan to evolve to meet user’s needs or the fortitude to push and grow beyond the original vision. Orkut simply got left behind by refusing to change.

Were you familiar with Orkut? What is currently your favorite social networking site? Why or why not?

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WeChat, Weixin, social media, super app

With social media and apps, as with any product made for human beings, it is common knowledge that how each individual reacts to it depends on their own life experiences. This means that the best way to succeed with the people, targeted demographic, that you want to ingratiate yourself with, personally or in business, you need to be aware and anticipate the wants and needs of those individuals. For example, you’re not going to make any friends trying to convince someone who has no legs to buy Louboutins. Read the room, bruh (as my teen likes to remind everyone).

More than just knowing your audience, you need to understand them and be willing to be flexible to accommodate changing needs. This is the same in romantic and friend relationships. I guess the part where we care enough to meet the needs of others is what makes us human; it’s the social aspect that we crave and that’s exactly what makes social media apps so appealing to extroverts and introverts alike.

READ ALSO: How to get invited to Disney’s Social Media Creator Days

For example, Weixin (pronounced “way-shin”), better known as WeChat, is a popular Chinese multi-purpose social networking app developed in 2011 by Tencent, a Chinese social media company. Within 3 years, Weixin had more than 300 million active users in China, Southeast Asia, Europe and the United States. If you think TikTok is taking off, WeChat did it first. 

WeChat is similar to WhatsApp in the United States. However, WeChat is way more comprehensive than WhatsApp allowing users to send messages, share news and pictures, access social media and even mobile payments via their cell phone. It really is an app for everything, a super app. You say, “they’ve got an app for that”, the app is WeChat. With those kinds of capabilities, it’s no wonder if has over 1 billion monthly users worldwide. It’s the closest competitor is the Weibo app, if just depends on what you’re using it for.

Aside from messaging and calling features, WeChat provides text messaging, one-to-many broadcasting, video conferencing, hold-to-talk voice messaging, video games, photo and video sharing and location sharing. Why don’t we all have WeChat? I, honestly, never heard of WeChat until I started binge-watching C-Dramas like it was my job this pandemic and I can testify that everybody in my C-Dramas uses WeChat, so much so that I’m getting FOMO from it.

READ ALSO: C-Dramas to Save You from the Pandemic Pit of Despair

Why is WeChat so successful when there are so many apps out there? Easy, WeChat is user friendly. It is the result of caring enough to get to know the audience and enhance the quality of their lives. The developers have made sure that the app is an asset that makes life easier, more streamlined and more convenient in a world where we are all busy, overworked and exhausted. It’s so good at being useful that it’s not extraneous, it is a necessity to many. It’s as vital as the cellphone itself to most.

WeChat knows that its key demographic is young, urban smartphone owners and specifically targets them by providing them an “all-in-one-platform” app.

It offers a wide range of functions from sending a baby photo to friends, getting news, text messaging, to finding a cab on the street. WeChat is more than a combination of Facebook, Instagram, Twitter, Snapchat, and eBay. It rolls them all into one and makes those apps redundant. Why download 5 apps when you can do everything in one?

WeChat is easy to use. Everything about it from the interface to the functions are designed to be straightforward and easy to use. One feature that I love, that I use frequently on my phone, is voice messaging by just pushing 1 button, especially when you’re not in the mood to talk but you’re just too busy to type it all out. It’s the closest thing to talking to someone. If you know, you know.

WeChat also allows users to open almost everything within the app browser so you’re not constantly being rerouted to Chrome and a new tab. It’s easier, more aesthetically pleasing and less “noise” on your phone. WeChat provides so many capabilities for its users they don’t need to go anywhere else. It’s like having a really well matched and attentive partner, if all your needs are being met at home, why go out?

READ ALSO: The Last Bite a Love Story

This high rate of satisfaction keeps users in the app longer versus jumping in and out of various apps for separate functions. With all of the capabilities it has like the cab reservation function, Didi Taxi, allowing users to book taxis directly, Weixin pay features which eliminates the need to carry around your credit cards and cash and all the other social aspects, people can be highly independent and self-efficient. The best thing about WeChat is that it keeps changing to meet its user’s needs, continuously introducing new functions and features to keep up with the evolving and growing needs of its audience.

WeChat, Weixin, social media, super app, weibo

In Chinese culture, during the holidays, people give friends and family monetary gifts in red envelopes. A thoughtful feature WeChat introduced in January 2014, right before the Chinese New Year, was a Red Envelope “Qiang Hongbao” campaign.

  • It allowed WeChat users to link their bank account to their WeChat account and send or receive red envelopes virtually.
  • Just to keep things fun and exciting, Weixin allowed users to put a sum of cash in the Red Envelope and then distribute the money randomly among a group of recipients the user set up.
  • The user sets the amount of money, i.e. $100 among 6 friends and the app randomly sent each friend an envelope with a surprise amount, it could be $1 or it could be $99.
  • It was fun for the giver and receiver but more importantly, it encouraged people to use the app.
  • Nearly 5 million people participated in the Red Envelope campaign and sent out 20 million cash-filled red envelopes virtually.

By meeting their audience’s needs and wants, WeChat has made themselves indispensable in those people’s lives. The app is a part of their daily routine and way of life. The best part is WeChat is always ready and available to help, always within an arm’s reach. How many people can we say that about?

Do you have WeChat? If not, what app are you most dependent on? Is there one that you would be lost without?

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breast cancer awareness, cyberactivism, mobilization

It’s October and Breast Cancer Awareness month. Prepare for pink bows and mammogram reminders everywhere. Having known several women who have battled breast cancer, I strongly believe in advocating for the cause.

Having a blog gives me the unique opportunity of having an established platform for amplification for social causes. I want to help make an actual difference, not just talk about it. I want to be an agent for change and use my voice and my power to make the world a better place for my children. But it’s not always easy. Screaming into a void is not being a catalyst for change. Loud isn’t necessarily effective. My parents taught me that if I was going to say something, I should make sure that I’m saying something.

READ ALSO: How to be Proactive about Your Breast Health

How do you choose what you share on social media? None of us are mindlessly sharing. At the root of it, there is something worth sharing to us about that information. Do you ever really share something if it doesn’t appeal to one of your emotions? Whether its laughter, righteousness, justice, empathy or commiseration, there is a reason.

How many times have you written a social media post and really wanted to call people to action? Motivate or inspire them to take action and be the change they want to see in the world? This is called mobilization in the marketing world. Mobilization is defined as the process by which candidates, parties, activists and groups induce other people to participate. Many of us have used mobilization, maybe without even realizing it, this campaign season.

If you want to incite behavior change using social media, cyberactivism must be a part of your strategy. Cyberactivism is the process of using Internet-based socializing and communication techniques to create, operate and manage activism of any type. I’ve done this myself on many occasions.

READ ALSO: Sometimes the only option isn’t the right one

Things that happen to us in our lives, make us first-person advocates. Authentic calls to action are usually met with empathy, understanding and action from friends. The more scared you are to hit the publish button, the more effective the message. The more people who see the message, the more who can actively do something to to help the cause.

People like to do the right thing. Maybe they don’t have the money to donate but hitting the like button or sharing a status update for a good cause is easy enough for anyone to do but if it’s not clear does it bring the right kind of attention to the cause? How do we take the idea of cyberactivism and meaninglessly hitting a like button and transform that into real activism, in real life mobilization?

Every October, many people celebrate National Breast Cancer Awareness Month. There was a popular Facebook meme where a private Facebook message request that asked women to put a single color as their status update. The color was to reflect the color of the bra they were wearing. It was simple, share your name and color (of your bra) for example, Debi, Red. The idea was that everyone would see the status and be curious.

READ ALSO: How uterine fibroids almost killed me

Another meme asked women to change their status to where they like to put their purse. Yet, another one asked for ladies to post the number of minutes it takes to do their hair followed by the word inches. These memes were great gimmicks to grab attention and get likes and shares but did they really raising awareness for breast cancer? How are these memes activating mobilization to cure breast cancer?

This kind of cyberactivism is superficial, there needs to be something of more substance; a more effective call to action. Sharing and liking funny or provocative Facebook statuses won’t cure breast cancer and don’t call the right kind of attention to the cause. Is awareness even the issue?

How can cyberactivism be more meaningful and effective this Breast Care Awareness month?

Why is Breast Cancer Awareness month associated with pink when it’s not just a female disease? Men can get breast cancer too. To be launch an effective social media mobilization campaign, we need to know what the actual issue and provide people with real-life actionable items to help the cause;

  • A list of where/ how to volunteer to help people with breast cancer.
  • How/where to donate.
  • Sign petitions.

Make people more aware of how to proactively care for themselves.

Knowledge is power and a lot more effective than sharing the color of a bra or where we like to it our purse. Most importantly, if you want to use your social media platforms to mobilize the masses to action, hit publish on those personal and authentic posts. Be relatable and it will move people to do more.

What will you do for your part to help prevent and cure breast cancer?

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How Warby Parker CoVid Proofed their Business and How You Can too, how to pandemic proof your business, best tips to use the internet and social media to grow your business

In today’s busy world, especially now during the coronavirus pandemic, more and more people are trying to navigate the world in the most effective and streamlined way possible. Limiting unnecessary exposure and time in public is something we’re all trying to do these days. Businesses that are adapting to these needs are growing in popularity. Warby Parker CoVid proofed their business and here’s how you can too.

Everyone knows the story of Warby Parker; four Wharton School students at the University of Pennsylvania saw there was a need for people who needed prescription eyeglasses that wasn’t being met. Neil Blumenthal, Andrew Hunt, David Gilboa and Jeffrey Raider found an innovative, less impersonal and more convenient way to meet these needs. You’ve heard that necessity is the mother of invention and in Warby Parker’s case, that is definitely true.

How Warby Parker CoVid Proofed their Business and How You Can too, how to pandemic proof your business, best tips to use the internet and social media to grow your business

Warby Parker CoVid proofed their business and here’s how you can too.

Traditionally, purchasing eyeglasses is not only a chore, it’s an inconvenience. First, you have to get dressed and schlep to the optometrist or ophthalmologist. Next, there’s the inevitable eye exam and to add insult to injury, you have to spend hours of your day trying on frames to find which one best aligns with your daily style. In the end, most of us leave the office feeling like we just spent a whole lot of money on something we didn’t even want to buy. And on top of that, we just spent hours in public during a pandemic. Not exactly anyone’s first choice for a day out.

READ ALSO: How Coronavirus Quarantine is Really a Gift

Warby Parker changed all of that before the pandemic by offering a new 21st-century, innovative strategy for getting eyeglasses to the people who need them most, currently, that’s everyone who wears glasses during a pandemic. This is how they do eyeglasses smarter than others:

  • Their business model focuses on online distribution, rather than requiring customers to head in to visit a local showroom.
  • Warby Parker designs their eyeglasses in house.
  • They sell directly to customers which lowers overhead cost and that in turn lowers the cost of glasses to customers.

Even with the cost savings, some customers felt like they needed that more personal experience of going into the showroom and trying glasses on. Warby Parker sends each customer 5 pairs of eyeglass styles of their choice to try on in the comfort and safety of their own home. Some customers were still leery of such a new way of shopping, especially since it eliminated human contact which gave some the expectation of low quality and less trust. Warby Parker not only met the need they exceeded it.

How Warby Parker CoVid Proofed their Business and How You Can too, how to pandemic proof your business, best tips to use the internet and social media to grow your business

But how did Warby Parker CoVid proof their business and how can you do the same?

Warby Parker harnessed the power of social media to put their customers at ease.  This simple act allowed them to communicate easily with customers and get feedback, provide immediate customer service, change the narrative of how their customers related to them, reduce customer frustrations and build brand loyalty.

Warby Parker’s business model is simple, give the customer what they want at an affordable price. Through the “Home Try-On Campaign” customers order 5 pairs of eyeglasses to their home, try them on and pick their favorite pair and return the rest, free of charge. All throughout the process, Warby Parker is communicating with the customer, responding to their questions and concerns, providing guidance and customer assistance all through social media. In return, customers are encouraged and regularly post photos of themselves wearing the glasses on their own social media accounts. This kind of word of mouth marketing among friends and family is priceless.

READ ALSO: Next time they won’t need me

Warby Parker also uses its social media platforms to provide customers with expert advice and information on eyeglasses. They even create helpful informational YouTube videos to help make the customer’s experience better. All of this back and forth communication between brand and customer, grows brand loyalty. Loyalty makes the whole eyeglass buying experience feel less impersonal and more like an exchange between friends.

Lastly, Warby Parker includes marketing for social good as part of their strategy. Who doesn’t want to help others while helping themselves, right? Through this initiative, they are able to provide a pair of eyeglasses to a person in need for every pair bought. Not sure about you but if I had the choice between spending my money on a pair of glasses one place and another place that gives a free pair to the needy, I want to be part of the solution not the problem and I know I’m not alone.

Warby Parker took something most of us need to do and made it convenient, more affordable and less cumbersome. Beyond exceeding customers’ expectations and meeting their needs, they utilized social media to bridge the gap. That gap between in real life and online business can feel vast. They make it feel personal.

How you can CoVid proof your business using social media

  • Use social media to communicate with your customers.
  • Respond in real-time.
  • Provide the answer to frequent questions your customers might ask in the form of long-form videos.
  • Host live Q & As on Instagram or Facebook live.
  • Use an email subscriber list to provide ‘subscribed only’ promotions to customers.
  • Build loyalty through consistency.
  • Build trust through transparency.

Do you shop more virtually now than before the pandemic? Which brands do you feel are doing it right? Who is getting it wrong?

Photo Credit iStock

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podcast

Has quarantine got you doing home renovations? Wanting to change the style and decor of your home? Designing the perfect home is never easy; it takes a whole lot of planning, skill, and sometimes a few risks! You might love the interior design or not know the first thing about it. Either way, these top five podcasts have got plenty of magic to inspire you on your next design project.

5 podcasts to inspire to your next interior design project

1. Clever

Clever is a top design podcast, featuring the skilled designers between the latest trends. Every week Amy Devers interviews talented designers, discussing the styles and objects that they create, and most importantly, where they find their inspiration. Amy interviews a wide range of architects, interior designers, and artists, leaving you with plenty of inspiration. In recent episodes, Amy has explored ideas including designing for a pandemic’. She has also interviewed established designers such as Marquise Stillwell and Jamie Bush. The podcast is so much more than interior design tips; you’ll learn a whole lot about the design world overall.

2. Home Style Green

Home Style Green is a podcast that can help you to create a more eco-friendly home. You’ll find plenty of topics, including heating your home, insulation types, passive homes, sustainable building, and more. From your architectural services to your energy and interior fabrics, Home Style Green can help you to keep things eco-friendly. The latest episodes have discussed ‘sustainable architecture’ and ‘energy-efficient homes.’ Besides these ideas, eco-friendly decor can be as simple as decorating with plants!

3. Affordable Interior Design

New York-based designer Betsy Helmuth is the talent behind ‘The Affordable Interior Design Podcast.’ Throughout these episodes, Betsy is on a mission to teach you that interior design doesn’t have to cost the earth! Betsy explores topics including ‘making space your own,’ ‘renovation reality checks,’ and ‘to drape or not to drape.’ If you love the idea of making your home beautiful, but you don’t have a huge budget, the Affordable Interior Design podcast is just what you need!

4. The Great Indoors

Come and join Kate Watson-Symth and Sophie Robinson as they celebrate the wonderful world of interior design. Here you’ll find frank and engaging discussions about living room makeovers, design and diversity, awkward spaces, and garden rooms. The Great Indoors will teach you all about mood boards and perfect lighting, color psychology, and budgeting your design. Find it hard to keep up with the latest interior design trends? The Great Indoors has got all the tips you need to keep things fresh.

5. Confused Room

In the ‘Confused Room,’ Jenny and Tony discuss home renovations and help you make the most of your space. Each week listeners send in their ‘confused room’ photographs, from here, the design-savvy pair will give the room a digital makeover. These beautiful before and after pictures are enough to inspire the most confused designers out there! You’ll find plenty of ideas on revamping your home for the summer, bathroom trends, and more. Looking to decorate a room and have no clue where to begin? Simply take a photograph and send it over to the lovely people at ‘Confused Room.’

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How to work with Disney as an Influencer, what is a Disney Creator

Do you love Disney? Do you have hopes and dreams of someday being able to work with Disney as an influencer? Is Walt Disney World on your brands to work with bucket list? Would you die of sheer happiness if you were invited to attend a Disney influencer event or the coveted Disney Creators Celebration? If you answered yes to any of those questions, you are not alone. There are thousands of us, if not more. But what is a Disney creator? More importantly, who knows how to work with Disney as an influencer?

READ ALSO: What is Disney Creator Days and how to get invited

I’ve been a blogger for almost 11 years. I’ve been an influencer since about a minute after that.  I’ve been a Disney creator and superfan since my first trip to the happiest place on earth for my honeymoon in 1999. I’ve been invited by Disney to collaborate and attend Disney hosted events and they are as amazing as they seem to be. Put it this way, if given the choice be any kind of influencer and attend any brand event, Disney is the one I would always say yes to. You will get the chance to experience Disney like no other. Being able to attend Disney World events with my family has been one of the highlights of my career.

What is a Disney Creator (influencer)?

In the simplest terms, an influencer is someone who has genuine influence.

  • Influence is the power to affect how your audience decides to spend their purchasing dollars. This is affected by the influencer’s perceived authority, knowledge, and relationship with the audience.
  • Influence and following in a specific niche, with whom an influencer actively engages with and builds trust, is priceless.
  • Influencers are not just marketing tools, but human beings who are social relationship assets that brands can collaborate with to reach their target audience. It’s should be about more than just numbers, it’s about real influence to change someone’s mind in one way or the other through a working relationship.
  • A Disney creator influencer is a person who uses their genuine love for Disney to inform and influence their audience about all things Disney.

 What is a Social Media Influencer?

Over the last 10 years, social media has not only been birthed it has grown in leaps and bounds in importance and influence.  3.484 billion people actively use social media. That is 45% of the population of the world. These people are looking to trusted influencers to help them decide what to buy and which products to use.

Influencers in social media are people who’ve built reputations for their knowledge and expertise on specific topics. People get to know them through their online interactions and trust is rewarded by loyalty. Consistent posting on their blog and social channels generate large followings of enthusiastic and engaged people. Influencers wield great power to create trends and promote trends.

What are the types of influencers that can become Disney Creators?

Influencers can be categorized in many different ways; by followers, types of content and level of influence. You don’t have to produce content just in the Walt Disney World niche to be considered to be a Disney Creator but it does help to be passionate about Disney and share that passion with your audience in an authentic and engaging way.

Mega-Influencers

Mega influencers are the people with the largest numbers of followers on their social networks. A Mega-influencer is quantified as having more than 1 million followers on at least one social media platform.

Macro-Influencers

Macro-influencers are a step below the mega-influencers in terms of influence numbers, and may actually be more accessible as influencer marketers. Influencers with an audience between the range of 40,000 to 1 million followers on a social media network are macro-influencers.

Micro-Influencers

Micro-Influencers are ordinary everyday people (like you and I) who have become known for their knowledge about a specific niche. Through this, they’ve grown a large social media following amongst loyal fans of the niche. It’s not just the number of followers that indicates a level of influence; it is the relationship and interaction that a micro-influencer has with their audience. Are they trusted? Are they engaging? Is their content relevant? Are their followers loyal?

Generally, micro-influencers have between 1,000 and 40,000 followers on a single social platform. Micro-influencers have built up specialist followings, and they are very discriminate when it comes to brands they will partner with. They won’t want to appear salesy to their audience. This requirement to develop a relationship with a  brand that is must align with target audiences means that micro-influencers are often picky about with whom they work.

Nano-Influencers

The latest influencer-type to is the nano-influencer. Nano-influencers only have a very small number of followers, but they tend to be experts in an obscure or highly specialized field i.e. best places to eat gluten-free on Disney World property and have high influence with their audience.  Most nano-influencers have less than 1,000 followers but those followers are loyal, devoted and trust the nano influencers opinions.

It isn’t all about the size of your traffic, it has more to do with what you do with your audience. Are you engaging them? Is your content strong and interesting? Are you an expert on all things Disney? Is your opinion valued by your audience? Do they trust you? Are you influential on the topic of Disney parks and resorts? Do you know all of the best rollercoasters? Best restrooms?

Types of Content Disney Creators Create

Most influencing happens in social media, micro-influencers are awesome and I’m not just saying that because I am one, and blogging. With a growing interest in video, YouTubers are quickly becoming very valuable assets as well.

Bloggers

Bloggers and influencers in social media have the most authentic and active relationships with their fans

YouTubers

Another favorite type of content is video. In this case, rather than each video maker having their own site, most create a channel on YouTube.

Podcasters

Podcasts are growing in popularity and so their influence is growing as well.

Social Posts Influencers

Bloggers, podcasters, and YouTubers cannot exist in a vacuum, every influencer promotes new posts or videos on social media – which makes most of these bloggers and content creators micro-influencers.

But how the heck does one get invited to be a Disney creator? Point blank, you have to make yourself seen, create good content (whether it is written, video or podcast) and a genuine love for Disney is a definite advantage. But love for Disney World alone is not enough.

How to work with Disney as an Influencer, what is a Disney Creator

The next question on everyone’s mind is how do I get invited to Disney Creators Celebration? How to work with Disney as an Influencer?

Unfortunately, those invited are hand-selected but that doesn’t mean you can’t get the Disney Creators invite.

Here are the tips that I have gathered over the years from Disney on how to be considered for any Disney press event as a Disney Creator.

Go to conferences where Disney will be at and connect/network with Disney PR. Write strong, engaging content about Disney and send the links to the WDW PR department.

What qualities does Disney look for in the influencers they work with?

It really depends on the initiative that they have going on. But it is helpful if bloggers have an up-to-date blog, have great social reach and engagement across the different social platforms, Disney-friendly content on social and their blogs, and a good Travel section.

How does Disney choose who to partner with for press events? Do bloggers need a certain amount of traffic to be invited to hosted events? How important is the audience fit?

Disney does not host very many influencer events so they have to be super selective with invitations. A lot of it is based on a variety of things such as brand fit, reach, audience, specialty, engagement, niche, diversity, quality of followers and whatever product Disney is promoting, etc.

The bottom line is don’t give up your dream of working with Disney and being invited to Disney Creators Celebration. Keep posting quality content. Keep sharing your love for Disney World. The most important thing is that you believe in and love what you are creating; let who you are shine through your content.

There are more ways to work with Disney than just being invited to Disney Creators Celebration.

Different ways to work with Disney

Request Disney Media Tickets

It’s that easy. You can email Disney World PR and request tickets if you are active and established media. You can get up to 2 1-day park hopper passes throughout one calendar year. Check the PR policy page for instructions.

How to get invited to Disney Creator Media Events and how to work with Disney as an influencer

My suggestion would to be to get on Disney PR’s radar. Once you request media tickets, you should be on the list but if you really want to make yourself stand out, interact with Disney PR on social media and in Disney groups and attend conferences where they will be and introduce yourself. Also, if you write about Disney send them your links or tag them on social media.

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purple wall , #DisneyCreatorDays #DisneySMMC Walt Disney creator, Disney social media moms celebration, Disney Creator Days, What is Disney Creator Days, Walt Disney World, Disney Corporation, castaway cay, Disney Creators Celebration, What is Disney Creators Celebration, #DisneyCreators

.Looks like Disney’s Social Media Mom Celebration may be gone forever. It’s time to say tootles mouseketeers. Well, not gone (never forgotten) but refreshed. Disney World is not just for moms and neither should it’s creator celebration be limited to just mothers (though I did love the idea since I am a mom). Enter Disney Creators Celebration for all Disney loving content creators and influencers. Hey, what do you know, I still qualify because I am one of the most Disney loving creators there are. But what is Disney Creators Celebration? Here’s all you need to know including how you can get invited yourself.

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work from home

Working from home is no longer something just a few special people get to do. More and more people are working from home. I, myself, was a work from home mom until I recently went back into real-world to wok but I’ve got to say, I think I may be going backward. Working from home is the future and the future is now.

I decided to work from home when I became a mother. I worked hard for my degrees. I educated myself and prepared myself for the business world. I made plans and then my plans changed. I had my daughter and suddenly, there was no greater success for me than to love her and to be present for as many of her moments as possible.

READ ALSO: A Baby changes Everything

Thankfully, I was able to parlay my education and experience in a career. I forged a new path and it really was one of the best things I’ve ever done. If we’re being honest, there’s no other place I’d rather be.

Whether you run a business from your home office or you work remotely, it’s crucial to aim for high productivity. Multi-tasking and organization are your best friends. If you’re a home worker looking to make the most of the workday, here are some tips to keep in mind when you work from home.

Establish a routine

When you work 9-5, you get up at a certain hour of the day, you schedule a time to get to work and you make sure that you’re at your desk between specific hours. With working from home, there’s a lot more flexibility, but that doesn’t mean that routines and patterns aren’t beneficial. They are more necessary than ever.

Contrary to popular beliefs and movie scenes, working from home doesn’t usually involve sitting in your PJs with a laptop propped on your knee and endless episodes of Friends running in the background (though some days it could, especially if I’m writing a piece on Friends.).

READ ALSO: Only 9 More Summers

If you’re based from home, it’s crucial to get into the habit of working to a schedule and creating a routine that suits you. Everyone is different, and have varied strengths and weaknesses. Play to your strengths. If you’re a morning person, get up early and start work as soon as you’re ready. You can adjust your working hours to suit individual clients or to cater for other commitments, but getting into a routine going will almost certainly boost productivity.

Make use of technology

Technology plays an increasingly influential role in the world of work. No matter what kind of job you have, it’s highly likely that you’ll benefit from using technology on a daily basis. If you’re working from home, you should ensure that you have access to all the technology and gadgetry you need to do your job to the best of your ability. If you spend hours working on a computer every day, it’s worth checking your security software and making sure you stay updated with apps and programs. Technology advances all the time, and if you’re using the same programs you downloaded a year ago, or you haven’t updated apps for months, you could be missing out on features or tools that will save you time and effort. There are all kinds of technological innovations that can benefit home workers, so it’s well worth keeping an eye on the market and looking into investments that could make life easier for you.

Outline clear objectives

Confusion can contribute to delays, so it’s always beneficial to outline clear objectives and make sure you know what each day holds. I live by a planner. I need things written down in black and white on a list. At the beginning of the week or the start of a new project, establish goals and targets, work out a schedule and ensure you know how to tackle the task in hand. If you have questions or queries, contact your boss or the client and seek clarification.

Working from home can provide flexibility and a better work-life balance. If you’ve recently started working at home, or if you’re thinking about switching to a home office, it’s worth exploring ways to ensure high levels of productivity. Get into a routine, design a schedule that works for you, make sure you have clear objectives and take advantage of innovative technology.

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gift guide, tech for parents, girl's gift guide, Christmas, tech, travel, fashion, chooze, xdoria, kid's fit, American Girl, MaryEllen Larkin

Do you love tech? I’ve been a tech junkie since I can remember. Ever since they put me in front of that first Mac. It was love at first sight. These days, there is so much tech out there and so many new gadgets coming out every day, that it’s hard to keep up and know which of these things is really capable of making your life easier and which are an overhyped waste of time and money. However, there are plenty of tech options you can take advantage of that can make your life both easier and better for you. And those things shouldn’t be ignored.

READ ALSO: Gift Guide for Smart Women who Love Tech

We all lead hectic, busy lives and it makes sense to take advantage of the things that make our lives easier. Those little things that save you time and effort are the things you’ll appreciate most when it comes to spending time with those people in your life who mean the most, especially this time of the year.

I did some research and I’ve got a full list of examples that you should consider using in your home and when you’re out and about to make life easier. Some are simple tech upgrades while others are entirely new gadgets.

Use Smart Lighting in Your Home

Smart technology is starting to become a big thing in the home. If you haven’t yet installed a smart lighting system, now is the time to do it. It’s one of those little things that make a difference.

For example, when you’re lying in bed reading a book and then you want to go to sleep, with a smart light system, you can simply command your lights to turn off with your voice. You don’t have to get up and physically turn them off.

A Smart Thermostat for Your Heating System

As well as smart lights, you also think about using a smart thermostat. This allows you to remotely control your heating system and the temperature of your home using your smartphone or other devices.

It means you can turn the heating on before you get home so it’s nice and warm for when you get there. It’s a luxury that you’ll soon come to wonder how you ever lived without. And that’s no exaggeration.

Maximize Your Data

If you’re still using an old plan and an old smartphone, you’re making your day to day life harder than it needs to be. If you choose something like one of the SMARTY SIM-only deals, you’ll have so much more data at your disposal and that can only be a good thing.

By maximizing your data, you’ll be able to ensure that you’re always able to fire off that email or make a quick edit to a shared work document, no matter where you are or what you’re doing.

Install a Doorbell Camera

For enhanced home security and safety, you should think about having a doorbell camera installed. That way, you can see exactly who is outside your home and at your door before you open it up. And the great thing about these cameras is that they can connect directly to your phone.

You can even speak through your phone to the person by your door. And you can do this remotely, so if there’s someone delivering a package and you’re not home, you can just tell them where to leave it. It makes things so much easier in a wide range of scenarios.

Consider Self-Watering Plant Pots

Everyone loves the idea of having plant life in their homes. But the actual process of keeping your plants healthy and hydrated often falls down your list of priorities pretty quickly. Your home looks great with luscious plants around the place, but not so much when they’re dead and dying.

READ ALSO: Best Tech to Get Your Healthy 

Self-watering plant pots are now a thing that exists, even if you thought you’d never hear that sentence. It might not be a hoverboard but they feel kind of futuristic nonetheless. It certainly makes your life easier because you won’t have to worry about remembering to water the plants.

Use a Robotic Vacuum

Of all the tasks you need to do around the house to keep it clean and functional, the one people seem to hate most of all is vacuum cleaning. It’s noisy, cumbersome and time-consuming, especially if you haven’t got a high spec vacuum cleaner at your disposal.

That’s why you should consider using a robotic vacuum cleaner. They do exactly what the name suggests. They do the basics of vacuum cleaning for you and they move around the floor by themselves. There’s no real input from you, so you can sit back and put your feet up.

Buy a Universal Remote

These days, it can seem like your collection of remotes for all the many devices you have is too much to handle. It’s not sustainable to have 5 or 6 remotes lying around and in use all the time. That’s why you should simply buy a universal remote and make it the only remote you use.

They work like magic. You simply sync it with all the different devices you want to control and then start using it like normal. It really couldn’t be much simpler; you’ll wonder why you didn’t invest in one sooner.

Use an Automatic Pet Feeder

When you’re always on the go and out of the house, it can be hard to ensure your pet gets everything they need when they need it. No responsible pet owner will let their pets go hungry or without all the things they need, so they end up disrupting their day in order to accommodate their pets.

But that doesn’t have to be the case anymore because you can simply make use of an automatic pet feeder. These devices release the food for your pet as and when they need it. You simply need to load it up and program the timer to make sure the food releases at the right time.

Fix Your Sleeping Problems with a White Noise Machine

If you’re someone who has always had problems sleeping, it might help to invest in a white noise machine. Having a machine making noises might not sound like the best way to get you off to sleep, but it really does work and many people rely on these devices to get a good night’s sleep.

If nothing else has worked and you haven’t tried this solution yet, it’s definitely a good idea to give it a try and see how it goes for you. The white noise encourages you to sleep and the consistent sound keeps you sleeping for longer. There’s a lot of science behind it.

Invest in a Simple Portable Charger

This is another small thing that makes life so much easier and can get you out of all kinds of frustrating situations. Investing in a small and simple portable charger will enable you to charge your phone when it unexpectedly runs out of battery life, no matter where you are.

These portable chargers come in all shapes sizes. Some of them have less battery power, but they’re much smaller, making them great for that extra little boost of power you need when you’re on the go. But there are bigger ones available that you can rely on for the power you need too.

Why make your day to day life any harder than it already is? With these tech advances and options out there at your fingertips, it doesn’t make sense not to use them. By using these tech gadgets, you’ll have more time and energy to focus on the really important things in your life like family, your health and happiness and that’s what matters most.

What is your favorite piece of tech that makes your life easier?

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jetson electric scooter

Back to school is upon us and the Jetson Quest Electric Scooter is here to take you for ride. Want to give your student an easy way to get to and around high school or their college campus? Look no further.

 

Disclosure: I’ve been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free but all opinions are my own.

I don’t know about you but the only thing worse than back-to-school shopping is BTS pick-up and drop off traffic. It’s frustrating and, let’s be honest, not great for the environment or your sanity. It’s not even great for your health so why not do something that gets you out into the fresh air?

 

Beat the traffic with this Jetson Quest Electric Scooter. The 250W hub motor lets you travel up to 18 miles at 15mph, while the bright LED headlight and deck lights support nighttime travel. Use the easy-fold system to conveniently stow away this Jetson Quest electric scooter in your car’s trunk or underneath a desk.  It’s perfect for getting around your neighborhood, to school or any college campus.

 

The no flat, solid tires are engineered to absorb shock along with a concealed premium lithium-ion battery that offers a smooth 18-mile range. The Quest can reach an exhilarating top speed of 15 mph with its powerful 250W hub motor. It’s equipped with an ultra-bright LED headlight and taillight, improving visibility and safety for when you’re riding on roads and sidewalks at night.

 

We live in a large community subdivision and there are parks, clubhouses, pools, golf and even schools right within our vast neighborhood. Bikes are great and we have lots of walking paths. I should know, I use them every morning for my daily workout, as many of you know from my daily Insta Stories. But, sometimes you need to get around quicker or you just don’t feel like walking and this is when the Jetson Quest Electric Scooter comes in handy.

Shop this and more electric scooters plus electric bikes and boards at Best Buy.

Make sure that you ride responsibly if you do ride an electric scooter. The purchaser and rider of this product are responsible for knowing and obeying all state and local regulations regarding the use of this product. It is highly encouraged that you read and follow the product instructions including all safety precautions and use protective gear. Protective gear can be found at http://www.bestbuy.com/protectivegear.

 

Have you ever ridden an electric scooter around the neighborhood? Campus? Maybe on vacation in a foreign city? What was your favorite thing about it?

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