Wondering what Disney Creator Days is? If you’re an influencer, especially if you’re one who loves Disney, your dream collaboration is to partner with the Walt Disney Company. For years, the most coveted influencer invitation was to be invited to the annual Disney Social Media Moms Celebration, #DSMMC. This year that celebration is on hiatus. Enter Disney Creator Days. But what is it? It’s a new immersive influencer event. It’s not the same as Disney Social Media Moms Celebration.
I’ve been very fortunate and been invited to Disney events and, for me, it felt like winning the lottery. We visit Disney World yearly so being invited to Disney hosted events is icing on the cake. Disney World is the first place we visited as a couple (on our honeymoon) and have continued to do so as a family for the past 20 years. 20-year anniversary coming at you this May.
Growing up, my family loved Disney but visiting Walt Disney World was never an option for us. My mom stayed home with us and my father worked a blue collar job. They had 6 kids. Our vacations consisted of saving everything we could to visit grandparents in Tennessee and Mexico. I’m not complaining, we saw lots of states on our drives to these places (in fact, I’ve seen most of the United States and Mexico by car) but Florida was never “on the way.”
Every time I step foot on the grounds at WDW resorts, it feels special. I’m sure it has a lot to do with who I’m with but where I’m at makes it absolutely magical and has secured Walt Disney World as one of our favorite places to visit as a family. Disney is a feeling for me and I know I’m not the only one. Walt Disney World means dreams coming true, in so many different ways, for so many of its visitors.
READ ALSO: Free Tips for Maximizing Your WDW Vacation
When I’ve been invited to Disney events, my whole family celebrates because, for us, it is a big deal. The Disney Social Media Moms Celebration was particularly exciting for me as an influencer because not only was I invited, which is an honor in itself, I was able to bring my family along with me. While there, I heard some of the most talented people in my field speak. Not only did my family get to share this experience with me, but Disney also provided me with tools to grow my website and brand. And on top of all of that, I had the opportunity to meet and network with some of my fellow influencers and their families.
This year, when Disney announced that Disney Social Media Moms Celebration was going on a “hiatus” of course I was disappointed because last year’s event was so meaningful to me but, in our field, stopping, reassessing and changing to fit the evolution of social media is what has to be done to stay current. It’s doing what’s best in the long run.
READ ALSO: Is Disney Vacation Club for You?
When I heard they were hosting an event called Disney Creator Days I had no idea what that was because it’s a brand new adventure but I was excited to find out more. There wasn’t a lot of information out there but there was a lot of speculation. I don’t like to gossip so I did what I always do, I went directly to the source. I asked my contacts at Disney.
Disney Creator Days is an invitation-only event being held at Walt Disney World Resort and Disney Cruise Line in March. It is a familiarization type experience for influencers to showcase these incredible Disney vacation experiences.
It is something completely new. From my research online, reading posts by those invited, Disney Creator Days is a week-long land and sea adventure that will be hosted by Walt Disney World Resort and Disney Cruise Lines. It’s a very small event for just a few select influencers and their families. It will be on March 5-11, 2019.
It sounds like it’s going to be awesome and include everything you could ever need for the ultimate Walt Disney World vacation.
Whereas when at Disney Social Media Moms Celebration, influencers attend a conference to grow their brand but are allowed time and encouraged to experience the Disney magic with their families in the parks. The focus is different for each event.
Another key difference, when you attend #DSMMC you pay a very reduced rate for the experience including the conference, lodging and parks. Disney Creator Days is 100% paid for by Disney. Either way, totally worth it.
READ ALSO: Tips to Rock Your Disney World Vacation
Last difference, when you attend #DSMMC there are no clearly defined sharing obligations. Most influencers in attendance share a lot while we are there because the nuggets of wisdom are so great. Why wouldn’t we? Also, we’re are Walt Disney World and who doesn’t love to share family and travel adventures? So when you attend #DSMMC sharing is encouraged. When you attend Disney Creator Days there is a clearly defined expectation to create unique and engaging content about The Walt Disney Company and the experience itself before, during and after on all channels. Each influencer is expected to use their voice to provide a unique and honest perspective on the event. This is typical expectations of any press event with any company.
As I mentioned earlier, those invited were hand selected. Here are the tips that I have gathered over the years from Disney on how to be considered for any Disney press event.
Go to conferences where Disney will be at and connect/network with Disney PR. Write strong, engaging content about Disney and send the links to the WDW PR department.
Qualities that Disney looks for in the influencers they work with?
It really depends on the initiative that they have going on. But it is helpful if bloggers have an up-to-date blog, have great social reach and engagement across the different social platforms, Disney-friendly content on social and their blogs, and a good Travel section.
How does Disney choose who to partner with for press events? Do bloggers need a certain amount of traffic to be invited to hosted events? How important is the audience fit?
Disney does not host very many influencer events so they have to be super selective with invitations. A lot of it is based on a variety of things such as brand fit, reach, audience, specialty, engagement, niche, diversity, quality of followers and whatever product Disney is promoting, etc.
Disney Creator Days sounds absolutely amazing and I’m thrilled for everyone who got the invite. I can’t wait to follow along on the inaugural event. Who knows, if they continue this event, maybe one of these days I’ll get some pixie dust. Either way, my love for family travel and Walt Disney World will keep my family coming back year after year. See ya real soon!