web analytics
Coca-Cola, racism,Super Bowl, America the Beautiful

Coca-Cola’s Super Bowl Ad Brings out the Ugly in America

by Deborah Cruz

If you were honestly offended by the Coca-Cola Super Bowl ad, do us both a favor and unfriend  or unfollow me now.  Go ahead, I’ll wait.

I don’t get it. Anyone offended by a commercial conveying the idea of our America as a melting pot of many different cultures, races and religions, is offended by my very existence so do us both a favor and take your racism and bigotry and go away. I don’t want you here.

When I saw the Coke commercial I thought it was beautiful for a couple different reasons. One, it was reminiscent of the Hilltop Coke commercial I grew up watching and two; it shows the United States as a Utopia where everyone lives in peace, harmony and unity; bound by love and acceptance.

The hilltop Coke commercial was the one with all the young people on a hilltop in Italy singing about furnishing the world with love and buying one another a Coke. It was beautiful. It was about togetherness and acceptance and world peace and free love and oh, yeah, Coke.  The commercial was all in English but the people were distinctly different from all over the world. I don’t remember the survivalists and Aryan nation being up in arms then.

This year’s Coke Super Bowl ad was the exact same thing 43 years later. You’d think evolution would have made this commercial less controversial. Coca-Cola is an international product. The United States is a melting pot of many different races, religions and cultures. We are a country of tolerance. Unfortunately, Coke overestimated the American people because apparently we are not beautiful at all. After last night’s reaction to America the Beautiful, in fact, I would say we are downright ugly.

I am a product of that melting pot. I am Mexican, Spanish, English, French, Italian, Irish and Cherokee. I am proud to be all those things. I am proud to be a part of a country that allowed this to happen. I am proud to be able to experience the entire world from my home state of Indiana. I love experiencing different cultures and people. I like being able to introduce my daughters to different people and cultures, races, religions, languages and foods. Isn’t that what makes this country great? Who wants to live in a vanilla world?

Last night’s commercial was world peace. What every single fucking Miss America has wished for since the beginning of Miss America. It was evolution through tolerance; it was a better world than reality allows for…apparently. I am appalled at the social media attack on the Coke commercial and if you were part of it, quite frankly, we can’t be friends because I have apparently, evolved past where you are or may ever get to be.

The Coca-Cola commercial was a testament to the tolerance and beauty of the United States and anyone who is against that or too stupid to understand that the United States is made up of more than just Anglo-Americans, maybe Coke should rethink their opinion of Americans not the other way around.

I’ve said it before and I will say it again, unless you are a Native American…you too are a foreigner. English is not the language of the original natives, but you don’t hear me complaining about you. I’d like to buy the world a Coke and a smile because life is too short for all this hatred. Underneath it all, the color of our skin, the language we speak, the food we eat, the ethnicity we originated from, the God we worship, all that aside, we are all just humans trying to survive this world.

What did you think of the Coca-Cola America the Beautiful commercial?

You may also like

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 comment

Silenceof TheMom 2014/02/03 - 8:54 pm

THANK YOU! THANK YOU! For this. You know what went through my head when I saw that commercial? “Wow, what a beautiful commercial.” It is like the people who complained about the interracial Cheerios commercial. Or the episode of Good Luck Charlie (I think) with the same sex couple. Get. the. fuck. over. it. My god. If more people would harness that anger and hatred towards something useful and productive, can you imagine how much of a better world it would be?


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More