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why luxury fashion is an investment

Why Luxury Fashion is an Investment in Your Happiness

by Deborah Cruz

Estimated reading time: 4 minutes

Spending money is something I take very seriously. I’m not cheap by any means but I know how hard it is to earn money and I know what it feels like to not have it so I’m frugal. I don’t deprive myself but if I buy something it has to be worth it to me…in some way. I don’t believe in waiting for special occasions so I want to invest in things I can appreciate every day and I want to appreciate every day like it’s the last day.

I’m don’t usually shop at Walmart or Target for clothes, shoes or handbags for myself (though on occasion I have found some cute, quality items) but as I’ve grown older, I’ve learned to differentiate between quality made and disposable fashion. I know the difference between throwing my money away and making an investment and I’m here to tell you that an investment in your overall happiness and quality of life is just as important as investing in a good piece of jewelry or property.

Today you can find clothes, shoes, handbags and watches ranging from a few tens of dollars to hundreds or even thousands of dollars depending on if it’s an original piece of couture by Dior, a high-end luxury piece off the rack like Zimmerman, a midrange dupe by a less expensive designer like Steve Madden, fast fashion like Primark or a mega mass-produced copy of a dupe sold on Shein.  You choose your own fashion adventure but keep in mind, that not all products are created equal but they all have their place. Most people own reasonably priced pieces with a few luxury pieces interspersed within their wardrobe.  Owning luxury items is not easily accessible to everyone and to be honest, not everyone cares about the brand name. 

But thanks to many amazing brands, you can still have a quality fashion wardrobe on a budget if you are an intelligent and patient buyer without always paying the highest price. For example, just look at the GMT Master II guide. But the question remains: why buy a luxury item, when you can get it for less? Here are some valid reasons to wear a luxury watch! 

1. To be at the forefront of technology 

When we talk about being at the cutting edge of technology in the watchmaking sector, some will quickly think of the famous Apple Watch. Yet the largest watches are a thousand times more complex.  Owning a luxury watch means having years of innovation, research and testing on your wrist, each more complex than the next.  In short, wearing a luxury watch means having an object designed and built down to the last detail, thanks to decades of know-how.  The big brands carry out all the stages of production: from the casting of gold alloys to the assembly of the movement elements, the case, the dial and the bracelet, including machining and finishing. It is a sign of the times, and a sign of fashion

2. For social status

Wearing a luxury watch is an indescribable feeling. A feeling of confidence, exclusivity, specialness which can only be found with the biggest brands. This is valid for you, but also for others. Your high-end watch is more than just a watch. It is a symbol. It says to the world that you belong in all the rooms. When you wear luxury fashion you know who you are and it shows.

3. For the universe that goes with it 

Having a luxury watch on your wrist encompasses a whole universe. You don’t just walk into a Rolex store. You enter the world of the brand. Specific smells, watches displayed in a certain way and salesmen dressed in costumes. It’s an experience. In addition, the greatest watch models have a unique history.  The Rolex Submariner for example highlights its crossing of the Atlantic. Omega’s Speedmaster and his conquest of the moon. These watches do more than carry a story: they feed the legend. 

4. For an irreproachable quality

The precision of assembling a luxury watch is comparable to that it takes to plan the trajectory of an earth-moon rocket. In other words, surgical precision. Wearing a luxury watch means having all risk insurance on your wrist. You have gone away for several decades with your timepiece, if not several generations. To give you an idea of ​​the performance of these little jewels of watchmaking, NASA has equipped an astronaut with an Omega. This one remained 365 days in space.  

5. To make an investment 

When you buy an after all mundane watch, you are spending money. This is called a liability. On the other hand, the purchase of a luxury watch, on certain models, is a real investment. The watch will gain in value over time. After a few years, you will be able to resell it with a nice added value. This is called an asset. 

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