Earlier this spring my favorite cosmetics company, Tarte, launched a brand new sister brand called Sugar Rush. You may be wondering why I care. I’m already devoted to Tarte but as in all things, there is always room for improvement. I’m not just looking at cosmetics for me anymore, after all, I am raising two young ladies. I’ve got a tween and a teen who want nothing more than to raid my makeup drawers.
Disclosure: I was provided some products in the Sugar Rush collection by Tarte but all opinions are my own.
The thing is it’s always been my belief that makeup isn’t necessary for girls that young because they are so absolutely beautiful, as is. Ah, remember when your pores were that small? Remember when you looked that rested? Oh and let’s not forget about the creaseless, voluptuous faces of the youth. But, I remember even then wanting to use makeup as a creative way to express myself and I know that’s what our young girls want to do too.
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Tarte’s Sugar Rush is made especially for Generation Z. The packaging is cute and fun, like the girls using it. However, it’s vegan and cruelty-free which makes me feel better about spending my money on it and allowing my girls to use it.
The thing is that it’s make-up and skin care made with good-for-you ingredients. Even though it comes in super cute packaging and is perfect for your favorite Generation Z girl, the quality is just as good as what you’ve come to expect from Tarte over the last 20 years.
Can you even believe that Tarte has been around for 20 years? Tarte has always been committed to cruelty-free cosmetics so what better way to celebrate their 20th anniversary than by evolving the brand with the launch of Sugar Rush.
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This colorful new collection uses quality ingredients to create long-lasting wear, skin-loving formulas with recyclable packaging that aesthetically pops. Everything in the collection is cruelty-free, vegan, naturally derived, dermatologist-tested and hypoallergenic which is perfect for my girl with sensitive skin!
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The collection offers a nice variety of skin-care and makeup picks including two eye shadow palettes, lip products and facial products. Sugar Rush also has a few cute skin-care and brush sets and sweet, summertime scents that conjure up memories of the beach.
Sugar Rush may be “powered by glitter and good vibes” but it’s also backed by the high quality and reputation of Tarte. My girls are in love with the collection and so am I.
I can’t get enough of the Sugar Rush vacay day rollerball and Sugar Spritz body spray. Bella is loving the cake butter whipped body butter and Sugar Rush sweet slice eye and cheek palette. Gabs can’t get enough of the Couple Goals double-ended lip gloss, squeezy clean face wash and star factor cleansing face brush.