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hefty, mom strong, John Cena, mom

Built Ultra-Strong Like a Mom

by Deborah Cruz

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Disclosure: This is a compensated collaboration with Hefty® but all opinions are my own.

Where there is a will, there is always a way. This is the one life lesson my mom taught me that has always stuck with me. In fact, it plays on a loop in my brain in the background of every single thing I do. I don’t quit, as a rule.


hefty, mom strong, John Cena, mom

I remember this saying so specifically because not only did my mom tell me these words every day of my childhood, she said it to me from a place of desperation. She was living in a metaphorical hole but she loved me so much that she made a point of telling me that I could do/be anything. Imagine if you will a mom in a deep hole with her small children, sacrificing every ounce of strength and hope she had for herself to push her children to the surface. That was my mom.

hefty, mom strong, John Cena, mom

She may not have a wall full of degrees, millions of dollars in the bank, a big house or have traveled the world, but she was, and still is, a simple and humble woman with a big heart filled with love, even if she had nothing else to give. She went without so that we could have what we needed. Sometimes it felt like we had nothing too but we did, because we always knew we had our mom. So no matter how bleak things might have looked throughout my childhood, I knew I had unconditional love and that meant something.

She also told me that chasing my dreams was going to be hard but it would be worth it to catch them and live on my own terms. The gratification of accomplishing the goals I would set for myself could carry me through my hardest times and she was right. This is what I try to teach my girls.

The circumstances are quite a bit different though. Whereas I saw my mother had nothing, my girls see where my hard work has paid off. They don’t see the close to the poverty line, blue-collar hole I was pushed out of to get to where I am. They haven’t felt the ramifications of the hard work or seen everything that goes on behind the scenes. I’ve protected them from feeling that. I shouldn’t have.

hefty, mom strong, John Cena, mom

Recently, I made a point of taking advantage of a teachable moment and explaining to my girls that the blisters in life are what give us the calluses to make it through the tough times. I reiterated what I have always known and what I’ve always told them, “where there is a will, there is always a way.” The only difference was that, in that particular moment, there was a situation affecting them that could make the words tangible. It gave them weight and purpose and finally, they became more than words; they became fact. In that moment, we all became stronger.

Hefty® is celebrating all the strong moms out there. The ones who stay up late forgoing their own sleep for the colicky baby who needs a little extra attention, the ones who make the tough decisions and sacrifices so that their children know they always have their backs, the moms who give all their love and attention to their family even when they are too tired to shave their own legs. We are strong and fierce in our resilience. We are ultra-strong and Hefty® honors that. Game recognizes game.



I love this ad with WWE superstar, John Cena, and his mom, Carol Cena, because they remind us that Hefty® has the best bags ever at a lower price than the competition, but they also remind us that moms are strong, Hefty® Ultra Strong™.

hefty, mom strong, John Cena, mom

Did you know that Hefty® Ultra Strong™ trash bags feature ARM & HAMMER™ patented odor neutralizer, which is awesome because no one wants garbage that’s stinky.stinky.stinky. Thank goodness for all those fresh scents that they come in. I’m partial to Clean Burst.

Hefty® Ultra Strong™ trash bags also have active tear resistant technology for better puncture-resistance, which I love because there is nothing worse than pulling the bag out of the bin to throw it away and getting covered in garbage soup. All caps EWWWW.

Did I mention the break resistant grip drawstring? Because Hefty® Ultra Strong™ trash bags have them and they are awesome because anything that keeps the garbage off of me and the floor is awesome. If all that is not enough, there is a 100% satisfaction guarantee: Hefty® can handle all your trash bag needs or your money back. So it is totally no risk.

Disclosure: This is a compensated collaboration with Hefty® but all opinions are my own.



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