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touchstone crystal

Latinas in business, Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

As a woman who loves fashion, one of my favorite things is jewelry. While clothes allow me to express my personality, beautiful accessories have always had a special place in my heart because no matter what my weight or circumstances, accessories always fit and make me feel beautiful.  Ladies, I know you get this.

I was introduced to Touchstone Crystal by Swarovski a few years ago and it quickly became one of my favorite everyday jewelry brands. I love versatile, high-quality pieces that I can wear on different occasions depending on my mood. I really appreciate that the pieces look beautiful and wear time and time again without losing their luster yet are affordable.

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

Disclosure: I was provided Touchstone Crystal products by Swarovski Crystal for review purposes but all opinions and love of the Touchstone Brand are my own.

READ ALSO: Every Woman Deserves Sparkle in Her Life

Some exciting things are happening over at Touchstone Crystal. Touchstone just named Graciela Balmori Head of Latina Development as part of an effort to more personally cater to it’s Latina customers. I had the pleasure of interviewing Ms. Balmori and getting the scoop on what her plans are for developing that initiative.

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

Q: As a Latina woman myself, I know we like our fashion and accessories, how will Touchstone market to Latinas differently than the general market? What steps will be taken to personalize the advertisement experience for the Latina market? Women of color models?

Answer:

Touchstone Crystal is part of the 120-year legendary, trusted Swarovski family of brands (www.touchstonecrystal.com).  Over the past seven years, TC has experienced fantastic success and growth so it’s very exciting for me to join the company right now.   In fact, we are the fastest growing division in Swarovski—over the last two years our sales have more than doubled! Swarovski has a rich heritage of craftsmanship, design and crystal innovation and the brand is a regular on the red carpet.  Swarovski also collaborates with the world’s most famous fashion houses and brands.

Through my role as Head of Latina Market Development at TCS I’m introducing the brand for the very first time to many Latinas and I know they will feel embraced by our thriving community of empowered women and our supportive team.  At Touchstone Crystal by Swarovski we have two offerings:   1) Our exclusively designed jewelry product line and 2) Our unique, rewarding (and proven) home-based business opportunity.

When I explored my new career opportunities with Touchstone Crystal by Swarovski, I instantly learned that TCS is built upon the same driving forces valued in the Latino sector:  1.  On-trend product   2.  Growth potential and 3. Entrepreneurial spirit.  The more I learned about how in line TCS is with Latinas, the more I felt like it was love at first sight! Our Integrated Marketing Strategy (an intentional decision not to run a separate Latina Division) has us all working in unison to support the success of every woman.

Debi, I’m glad you asked about advertising because TCS has already been featuring multicultural models in our catalogs and brand imagery.   After I joined the team, we discussed incorporating more family imagery: a daughter placing a Touchstone Crystal necklace on her mother for the first time or a young man buying jewelry for his grandmother, girlfriend, mom — or all three! We want our ads to resonate passionately with consumers because they portray the values of our Latina market while also strongly reflecting mainstream trends, too.

Q: How will you appeal to the Latino narrative?

Answer:

Latino business entrepreneurs tend to see their business as an extension of themselves. As you know Debi, as Latina women we care deeply about our families and our communities. I have met thousands of Latino entrepreneurs and read lots of research and what I have found is that there are common reasons for why Latinos start their own businesses such as the desire to provide a better future for their family, to purchase a home, to offer a better education to their children and to elevate their entire family’s financial status.

I feel very strongly about the Touchstone Crystal by Swarovski business opportunity because I know first-hand the impact it is having for real people – real women I have met or connected with online. We are already incorporating the personal success stories of Latina Consultants through our marketing materials and on social media. The real life narratives of our Latina Consultants are filled with success on so many levels for many reasons:  quality, price, ease of business, plus support and community.  Not to mention Latina women love our sparkle and style!

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

Here is a recent success story from one of our Latina Consultants:

“The best thing about this business is helping to empower women to have the confidence to pursue their dreams – big or small, whatever they may be– through my Touchstone Crystal business. I’ve rediscovered the leadership skills that I put aside while raising my family, plus my passion for helping other women and the confidence needed to run my own business.  My biggest joy is watching my two sisters, Laura and Imelda, grow in this business.  They both joined TCS a month after I did and I’ve seen wonderful changes in their incomes and their happiness! For us as sisters it’s been so much fun doing this business together. We talk on the phone every day, help each other set up events, and share business ideas.  Of course the ,icing on the cake is we get paid for sharing jewelry that we love! Touchstone Crystal truly supports us – and they are committed to our growth and success. I’m proud to share it with Latina women.”
– Martha, Touchstone Crystal Business Leader

 

Q: Will there be a new line or different pieces made to reflect the Latino spirit and the colorful culture?

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela BalmoriAnswer:

Our jewelry designs are inspired by Swarovski’s trend experts.  They explore the globe for style trends regularly. Swarovski creates new crystal colors and innovations each season and Touchstone Crystal is lucky enough to have access to this world-class expertise.  We are always listening to product feedback from our customers and consultants and we continually launch new pieces year-round…so the answer is stay tuned!

Q: How will you cater to the Latino market? What will you do to make Touchstone the go-to product for Latinos?

 Answer: 

Our goal is to make TCS the go-to opportunity for Latina women looking to start a business because we offer a fantastic income opportunity, wonderful flexibility with a great line of quality jewelry, and a business strategy supporting expansion into the Latina market.  We are welcoming Latina women all over the US to the TCS team every day.  As they say, actions speak louder than words and TCS is committed and passionate about this!   Your readers can find out more on our website.  https://touchstonecrystal.com/regional/our-opportunity-rewards

You and I both know that with a purchasing power of about 2.13 Trillion, according to The Latino Donor Collaborative, if Latinos were categorized as a stand-alone country they would be the ranked as the 7th largest country in the world by GDP, making us even bigger than other countries like India and Brazil!  Wow, right?  And Touchstone Crystal wants to give pathways to success to our community.

The beauty of starting as a Touchstone Crystal Consultant is the simple business model, a minimal financial commitment of just $139, and the heritage and credibility come with being a Swarovski company.

Swarovski is also investing in new technology to make our entire business completely mobile in every respect. We know this is extremely important to our demographic – according to Nielsen, “nearly 3 out 4 Latinos own smartphones (72%), close to 10% higher than the average in the U.S.”

Owning your own time, having the freedom and flexibility to work around the things that matter the most to you like: family events, school activities, meal times, charities, vacation time, all while having a lucrative business is priceless.  This is why I joined TCS and why I know my Latina sisters will, too!

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

Q: What is your goal for Touchstone and the Latino market?

Answer: 

At Touchstone Crystal by Swarovski we believe all women deserve to shine every single day. Our goal is to share our beautiful, affordable jewelry and offer our proven business opportunity to the entire Latina Community in the US.  We feel confident that by making Latinas feel valued and supported we will help more women accomplish their personal and professional goals.

Currently, we’re expanding in all regions and offering new Consultants training and mentorship opportunities.

Since I was raised by a mother with a home-based business career, nothing makes me happier than to pay it forward via my new role at Touchstone Crystal and to help other women achieve their dreams with our unparalleled opportunity.  My mother came to this country from Mexico as a newlywed, pregnant with her first child, with nothing but a small suitcase in hand. She was offered the opportunity to own her own direct-sales business and it changed the course of our lives – affording college educations for all of her children, several homes, nice cars, and a very comfortable lifestyle.   As a result of my Mom’s perseverance, she taught me to dream big, too.

I feel so grateful that Touchstone Crystal by Swarovski is allowing me to offer women the same kind of opportunity so that I can help other women and their families– just like my Mother did.

As the daughter of an immigrant myself, I can relate to a lot of Ms. Balmori’s story. And as a mother who works from home, I know how important it is to have the option to be there for your children and help provide financially, as well. I was raised that where there was a will, there is always a way. Aside from just being a company that provides beautiful pieces for women, Touchstone Crystal by Swarovski is the way for many women to pursue their will regardless of race, religion or circumstances. Touchstone Crystal is giving all women an equal opportunity.

Fashion, jewelry, Touchstone Crystal, Swarovski, Head of Latina Development, Graciela Balmori

Thank you Graciela for sharing your story with us and I’m looking forward to seeing all the great things to come at Touchstone Crystal by Swarovski.

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Linda Fairstein, Killer Look, Swarovski, Touchstone crystal,fashion

It’s Friday! Summer is winding down but we’ve got a few lazy weekends left until the leaves start changing color. I don’t know about you but I am looking more forward to this long weekend than I used to look forward to Friday nights when I was in my 20’s.

I can’t wait to sleep in and have no place to be. Sure, I’d love to be lounging on a beach somewhere but to be honest, after the week we’ve had, that even sounds like too much effort. I just want to relax and enjoy my family. I’m thinking sleeping in, lounging by the pool, cooking out, an outdoor movie and s’mores and wine sound like the plan for me this weekend. Maybe even sneak in a little reading of something other than work related reading.

Linda Fairstein has a new novel KILLER LOOK and it is page-turner, crime, mystery set in NYC in the fashion world. Anyone who really knows me knows that I have a fashion addiction and a minor in criminology, so this is right up my alley.

A little bit about Killer Look, New York City is one of the fashion capitals of the world, well-known for its glamour and style. Nowhere is this more apparent than on the runway, where American haute couture continually astounds with its creativity, daring, and innovation in the name of beauty. Yet high fashion means high stakes, as Alex Cooper quickly discovers when businessman and designer Wolf Savage is found dead in an apparent suicide, mere days before the biggest show of his career. When the man’s daughter insists Savage’s death was murder, the case becomes more than a media sensation: It is a race to find a killer in a world created entirely out of fantasy and illusion.
With her own job at the DA’s office in jeopardy, and the temptation to self-medicate her PTSD with alcohol almost too strong to resist, Alex is not anyone’s first choice for help. But she is determined to uncover the grime—and the possible homicide—beneath the glitz. Along with detectives Mike Chapman and Mercer Wallace, Alex must penetrate the twisted roots and mixed motives among the high-profile players in the Garment District. The investigation takes the trio from the missing money in Wolf Savage’s international fashion house to his own recovery from addiction; from the role of Louisiana Voodoo in his life to his excessive womanizing; and to the family secrets he kept so well-hidden, even from those closest to him—just as things are about to get deadly on the catwalk.

I don’t know about you but even the synopsis has me on the edge of my seat. With Killer Look, Linda Fairstein proves once again why she is the “Queen of Intelligent Suspense.” And why shouldn’t she be? Linda Fairstein was chief of the Sex Crimes Unit of the district attorney’s office in Manhattan for more than two decades and is America’s foremost legal expert on sexual assault and domestic violence. She, herself, is the inspiration for Mariska Hargitay’s character on Law and Order SVU! Her Alexandra Cooper novels are international bestsellers and have been translated into more than a dozen languages.

What makes a book about fashion and suspense even better? Getting to wear a little fashion bling yourself while engrossing yourself in a great book!

Linda Fairstein, Killer Look, Swarovski, Touchstone crystal,fashion

Thanks to Touchstone and Linda Fairstein, I’m giving away a Swarovski’s Touchstone Crystal Chanelle necklace, a special necklace that is modeled on a famous Swarovski Coco Chanel necklace that was “brought back from the Swarovski archives” by Touchstone Crystal and a copy of Killer Look for one lucky reader!

a Rafflecopter giveaway

Enter by telling me what your favorite Killer Look Touchstone piece is and why.

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