My Throat Punch Thursday this week goes to the lady with the disdain for the bloggers who work for her, Ms. Martha Stewart herself. You, my friends, are no experts and Ms. Stewart has a gripe about that. Well, I have a gripe with Ms. Martha Stewart and her condescending attitude towards bloggers and it all stems from this direct quote she gave in an interview.
“Who are these bloggers? They’re not trained editors at Vogue magazine. There are bloggers writing recipes that aren’t tested that aren’t necessarily very good, or are copies of what really good editors have created and done. Bloggers create a kind of a popularity but they are not the experts. We have to understand that.” ~ Martha Stewart
Last I checked, Martha Stewart’s degree from Barnard was in History and Architectural history not home décor, home furnishings, cooking, stain removal or fashion. Unless she’s gotten degrees in interior decorating, fashion and the culinary arts, what the hell makes her an expert in her fields? Experience? If it’s experience, maybe we have some of that too. Is it old age? I mean is it generally accepted that since she is an old, middle-class, white woman whose been cooking and cleaning for decades in Westport then she must be an expert? Maybe and maybe we’ve amassed some experience and wisdom with age too. I think Martha Stewart is full of shit. I think hurdling towards irrelevance at warped speed and realizing that with the invention of Pinterest, You tube, Instagram and blogs she is quickly becoming obsolete.
Of course, to be honest, I’m a blogger and I never claimed to be an expert on anything but my own opinions. Oh, and I do have degrees in Political Science, History, Sociology and Criminology and a masters in Liberal Studies. But I am not an editor at Vogue, nor have I ever claimed to be. If I were, I’d probably be working at Vogue on a fashion spread and NOT giving Martha Stewart a thought.
Anyways, I am derailing, the point is this Martha Stewart, you are speaking out of both sides of your face. You say you have a gripe with bloggers. Who the hell are we? I am not a trained editor at Vogue but I was a trained editor for 8 years. Since when did editors start creating recipes? Don’t cooks develop recipes? The thing is most of us are not qualified to lick your boots edit for Vogue according to you but we are perfectly poised to shill your products, earn you money via your ad network and kiss your ass just as long as everyone knows You.Understand.That. We.Are.Not.Experts!
Martha, do you need a nap? Some coffee? Are you drunk? I’m not expert (though I am exceptionally well versed in the DSM) but I’d say you might be experiencing some sort of fugue because you have forgotten who you are and whose been helping you make money. You remember us, those lowly bloggers who you dismissed at BlogHer but took your payment in full for speaking. Then approached many of us under the cover of email to join your ad network. Then you publicly denounce us as having no value; no expertise. Basically we are good cheerleaders and that’s about it, in your mind. But you are wrong, we are thoughtful consumers with a platform and really big reach and the reach many of us were using to earn you money will now be used to encourage other thoughtful consumers to not give their money to you.