When I was a little girl, I was raised that little girls did “girl things” like play with baby dolls and Barbie dolls. Boys played with legos and lincoln logs. Girls were pretty and boys were dirty. Boys got to have all the fun while all I got to do was chores and play with toys that taught me how to be a “young lady“. Enter easy bake ovens, play houses, baby dolls who cried and needed their diapers changed. When I tried to climb trees or build forts, I was promptly told that those things were not very “ladylike.” It’s damn hard to climb trees in skirts. Don’t get me wrong; I loved doing all those things but maybe I would have liked to play with the Legos or built something with Lincoln logs? The point is this; I didn’t even know what an Engineer did until I was in college at Purdue University…dating an Engineer. So how could I have ever chosen to be an engineer when no one thought it was worth the bother to teach little girls to be anything more than princesses, mothers and maids until now. Enter GoldieBlox. The video below just made me fall more in love with this company. Debbie Sterling, a female engineer from Stanford University, was always bothered by how few women are in the engineering field. I know firsthand how true this. The numbers are definitely skewed in the engineering field. So, Debbie is did something about it. She started a toy company in 2012 called GoldieBlox to get little girls to love engineering as much as she does. The mission of GoldieBlox is to create fun toys that develop spatial skills and teach basic engineering principles. Girls like to read and boys like to build. Put spatial plus verbal together, story and construction and that’s how GoldieBlox was born. GoldieBlox is a book and a construction toy combined, starring Goldie the girl inventor and her motley crew of friends who go on adventures and solve problems by building simple machines. As girls read along they get to build what Goldie builds using their own tool kit. How awesome is that? No longer are we teaching our girls that they have to stand by looking pretty while fetching cold drinks for the man folks. Nope, we are teaching our girls that they can put on a pair of cute jeans and work-boots and go build it themselves. By designing construction toys from the female perspective, GoldieBlox will be more appealing to a broader audience of children and parents who previously considered engineering a job for boys. Engineers solve some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. There’s more to girls than just pink and fluff. We can be anything we want to be in this world. I have not been this excited about a new toy for the holidays for my girls in a long time. This holiday season, the much-anticipated sequel, Goldie Blox and he Parade Float, Goldie’s friends Ruby and Katinka compete in a princess pageant with the hopes of riding in the town parade. When Katinka loses the crown, Goldie and Ruby team up to build her a parade float as well as other fun rolling, spinning, and whirling designs.
This installment in the GoldieBlox series makes me happy because we are teaching our girls that they don’t just have to be beautiful waving from the float in the parade, they can build the float! I love it and there are lots more awesome toys by GoldieBlox where that came from. GoldieBlox is changing the world for our girls and I love them for it. That’s why they are on this year’s holiday gift guide as a must have for every little girl on your holiday shopping list. Disclosure: I was provided GoldieBlox and the Parade Float for review purposes but all opinions are my own.