JCPenney’s got the market cornered on bad choices today. It started with a bad product choice and only got worse with the ridiculous marketing.
“Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”
Wow!Really?? Vapid? Shallow? Insulting on more levels than my pretty girl head can figure out. This t-shirt basically suggests that girls who are pretty are stupid, lazy and/or manipulative or a combination of the three. Basically this t-shirt translates into “Pretty= As stupid as you want to be!”
The question is how stupid do you want to be? Are you stupid enough to buy this shirt? Or worse, by it for your little girl? Do you think pretty girls are stupid? Do you think that people who are pretty shouldn’t have to do any work? Is this the sexist message that you want to send out into the world? I’m talking to you JCPenney’s.
I take great offense to this t-shirt. I know that many people think that the response to this shirt is blown out of proportion. Many say, just don’t buy the shirt. Walk away. Live and let live. But this shirt’s message is bigger than just buying a shirt. It is setting women back decades. It perpetuates the myth that in order for a woman to be beautiful she can not be equally as intelligent. It plants a seed in a little girls brain that grows into a full blown way of thinking. Can you imagine being a little girl and THIS is the message your parents send to you. It’s a not good enough message. If you are pretty, which I hope all parents tell their daughters, then it stands to reason ( from this shirt) that you are not smart and a third party is necessary to handle all of your heavy intellect lifting.