What Do You want Your Media Kit to Say about You?

How to write Media Kit for your Blog ~ We all want to know where to begin when writing our media kit but it’s one of those secrets of the trade that no one wants to share. On the rare occasion that someone actually gives you feedback, it’s cryptic and vague. I am here to decode it for you.I figured since I already spilled the beans on how to write a Mommy blog and how to navigate Twitter, the next logical step is how to write a media kit for your blog. Above is a screenshot of my current media kit. There are two pages in total. This is page one.I came up with my media kit by doing lots of research on the internet, consulting other ( more experienced) bloggers to look it over and having those people who actually receive sponsorship proposals to give me their honest feedback. I hope this post is helpful to you. If it is, don’t be stingy pass it on to your fellow bloggers and leave me a comment with any questions or suggestions that you might have.

Contact information. For the love of God, make it easy for companies to contact you via your media kit, your blog, etc. If you don’t, do not be surprised when no one contacts you. You can’t pitch companies to work with you or to sponsor you to conferences if you are not even professional enough to make yourself easily accessible on your blog and media kit. They want to know that if they need to reach you, they can. Make it easy. Be accessible.

Your blog the Brand. Your blog is a representation of you. Your media kit should reflect your blog’s brand. What message are you trying to send? I would advise using the same color scheme and graphics that emphasize your brand. If someone is familiar with your blog, there should be no mistaking that your media kit is for your blog. I even include a screen shot of my blog within my media kit. Same color scheme, same theme across the board…blog, media kit, business cards, Facebook landing page, Twitter background.

The Right Pitch. An elevator pitch is a short, concise explanation of what you do. What is your blog about? The TRUTH about Motherhood is a brutally honest, laugh out loud funny, raw account of navigating this new lifestyle that we Mommies find ourselves drowning in after having children. It’s what happens after the “They all live happily ever after” takes place.

Your Media Kit is Your Online Introduction

What’s Your niche? What’s a Niche? Where do you fit into the grand scheme of your niche? Ask not what the company can do for you but what your blog can do for the company. After you’ve stated your elevator pitch, you can now give an explanation of your blog’s niche (Mommy Blog) , why you are an important part of that niche ( I’ve spent the past three years blogging, building my brand and growing my community), and why you are a good fit with a potential vendor or PR representative ( because I am well respected and known. I am trusted and people know me via my blog. I’m more than a nameless face behind a computer. I have laughed and cried with my community. We’ve consoled one another,cheered one another on and helped one another through difficult wins and losses. We are friends). This is the place to sell your brand. What makes you a better fit than the next blogger? What can you do that is unique?
Statistics. When discussing traffic statistics, include the following; total monthly page views, uniques, feed subscribers, new visitors, pages per visit and time on site. I also include my social media reach. This includes my Twitter followers, Klout score ( though after they reconfigured the algorithm, Klout has killed everyone’s score), Facebook Friends/ Fans, Google Page rank and Alexa Traffic. Definitely include your social media reach because even if you only have 300 blog followers but you have 10,000 Twitter followers or 3000 Facebook fans, your reach is far wider than you might think. If you have it, provide a link to your portfolio so potential partners can see that you are diverse and that you reach is even greater. Don’t hide your light under a bushel. Be loud and proud but not obnoxious.
Just how influential are you, really? If you don’t feel like your statistics are as high as you would like them to be, focus on your influence and how you reach a specific audience. Include your demographics, especially if your key demographic reflects that of the company you are trying to work with. Your influence isn’t just online. Do you have a large circle of people who you influence in real life? Are you active at your child’s school? Church? The Junior League? Any social groups? Also include awards you’ve received that are relevant to your influence. This exemplifies your reach. Mention it.
Advertising Guidelines and Pricing. I don’t put cost information in my media kit but rather have them contact me directly for more information. If you are going to provide specifics, I recommend; What sizes of advertising will you offer (e.g., 125×125, 120×600)? How much does each size ad cost for a week? A month? A year? Will you give discounts for clients who book advertising over several months time? I also provide a laundry list of different ways that we can work together; i.e.

If this was helpful, please share it and since GFC is abandoning us Wordpress blogs in March please consider subscribing via RSS or email.Give the company no excuse to not work with you. Make yourself available and irresistible. If you only have one chance to make a first impression and everyone judges a book by it’s cover, let your media kit be the right cover on the book of your blog.

Let Your Media Kit Make a Statement

I ran into a situation on Facebook last week that was foreign to me. It was as foreign as going to another planet. I’m sure many of you have been in this position, due to most of us being so social media/tech savvy /plugged in. Have you ever found yourself in the uncomfortable position of finding yourself reading a complimentary email from an old high school chum on Facebook? Or, perhaps, reading a flattering comment on one of your Facebook photos? What about engaging in a Facebook online chat with an old acquaintance that suddenly escalates from platonic and pleasant, to a little friendly flirting and eventually you find yourself floundering as you have landed right smack dab in the middle of uncomfortable-ville? Have any of you experienced this? What am I asking? Of course, you have.

Don’t be shy. I won’t tell anyone. I’m just thinking out loud here. But what do you do? See, the Big Guy and I are very open…about everything. (No, I don’t mean our marriage is open. That bitch is locked up tighter than San Quentin prison.) But every once in a while, someone we went to high school with will friend he or I on Facebook or vice versa and then it goes a little something like this. The obligatory, “Hi, how have you been?” (Just because it’s rude to friend someone just to nose around their profile to see how fat they got or how ugly their spouses are, right?) This is usually reciprocated by an “I’m good. Married, 2 kids, great job, blah, blah blah!” But what it usually means is, “I’m OK, living back with my mom, I’m fat, I’m bald, and my wife has left me for some guy who has more money.”

Facebook is a time machine to your past

But then one of two things happens, either you say hi and check each other’s Facebook profile out. You spend a good half hour catching up on what they’ve been up to, who they’ve married, do they have kids, what is their station in life and after all this and you’ve perused their profile pics ( oh, don’t tsktsk me…I know you all do it. No way, I’m the only one using Facebook to check out what happened to everyone I used to go to high school with.) and you are certain that you dodged a bullet or are glad this person is in your past, then you are done. You never speak again. Maybe the occasional unmeaning “Happy Birthday” because all 457 of their other friends said it.

READ ALSO: One thing every woman should have

Or things can go this way on Facebook, you say hi and then comfort takes over and maybe some chemistry on one or the others part, coupled with a side order of loneliness and BOOM! combustible..blow up in your face flirtation…or is that friendly flirtation n Facebook? But really is there any such thing as friendly flirtation among married people? If the two are single…OK, go crazy. But if one or both are married, isn’t that a recipe for disaster? Maybe Facebook should change its name to Divorcebook? I mean seriously if you ask me…Facebook is starting problems. Between any love you’ve ever lost, chance you never took, or singles ads showing what you could have versus what you’ve already got…Facebook is an instigator.

Hey look who I found on Facebook

I think it is. I’m no fucking prude. I’m a certifiable touchy, feely kinda broad and I know that I’ve been guilty of a little friendly flirtation. So watch out..if we ever meet in person, I may be all huggy, kissy and ass smacking. ( not really but I will probably hug you out.) It’s no surprise to hear me say “Oh my God, your hair is so hot like that” to a friend (male or female, no difference to me. I’ve been married forever now and all you people are androgynous Ken dolls to me now. Whatever’s between your legs is of no concern to me) usually the Big Guy is standing right there. We all know, it’s me paying a compliment ( or in some cases being extremely generous) but everyone who knows me..knows that I am unabashedly in love with the Big Guy. So, when I say something of this nature, everyone knows that it’s JUST a compliment…its not an invitation for anything more. NEVER!

READ ALSO: The Reality of Being Born a Woman

But when you’re on Facebook and people can’t see facial expressions, or hear voice inflections and I’m only left with words and emoticons sometimes things get lost in translation and people hear what they want to hear or what they think the high school version of me might have meant. And there I am, smack dab in the middle of wondering is this friendly flirtation that they are retorting with or have they completely misunderstood the words coming out of my mouth? No one wants to seem like the crazy stay-at-home Mommy who is so far removed from the flirting/single scene that she imagines things to be something more than they really are but then again who wants to be the asshole who missed the signals and didn’t put a stop to the madness?

Recently, I had a small issue that I just assumed was like every other time before it; friendly flirtation on the part of an old friend. I reminded this friend that I was married several times and this was not the sort of attention that he should be wasting on an unavailable person. I thought this would be enough to halt the whole issue. But it continued with conditionals if you weren’t then, would you? Followed by, I would never fain to even ask..but if you asked me…. that sort of shit. And it left me feeling dirty and guilty and I had done nothing. When the Big Guy came home, I told him. I ALWAYS tell him when these things surface and he ALWAYS says with a shrug of disinterest “Whatever”. It’s not that he doesn’t care. It’s that he’s not threatened. He has no reason to be but I feel it’s just best to always be honest and open about these things lest they come back to bite you right back in your big ass. No thank you. I don’t really much care for being bitten in the ass..well, occasionally but that’s another post entirely.

My answer was to simply stay “offline” to be “unavailable” for conversation, friendly flirtation or marital problem instigating banter. In a day and time when people are meeting their best friends and soul mates online, it is no wonder to me that Facebook is probably, at least partly, responsible for a good percentage of marital problems and divorces. It’s just too easy, your spouse or partner pisses you off and oh, look at all the fish in the sea…right there at your fingertips just waiting to be engaged. So, I’m interested to know, Have you ever had this issue? What did you do? What was your reaction? Do you think it’s harmless flirtation or a train wreck waiting to happen? I always go with better safe than sorry, when it comes to my marriage…it’s too important an institution to fuck around with. If it comes between my marriage and hurting someone’s feelings, sorry someone!

Has an old flame ever found you on Facebook?

Facebook Causing Divorces Since 2004

facebook

How to Write a Media Kit for your Blog