Feeling completely overwhelmed by SEO Optimization? Just starting out as a blogger and have no idea where to start with search engine optimization? I am sharing everything you need to know about SEO or everything I’ve learned in the last 3 months of conference sessions at Disney Social Media Moms Celebration and Mom 2.0. I’ve been doing this for 9 years and these sessions blew my mind.
The first rule of SEO optimization is to go for the organic traffic.
Algorithms are always changing, put your attention and time into the only thing you control, your blog. Plus, did you know that the pay is better for organic traffic?
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First thing is first when you decide to sit down and figure out your SEO optimization goals and make a plan to conquer those goals, keep these things in mind.
As bloggers, we base a lot of things on algorithms and the Internet but your audience is human beings. Always keep that in mind. Is your site easy to navigate and find things? If not, people will leave. Also, I know you are tempted to keyword stuff so that Google sees you but then you are spammy and the humans will turn the channel so always make the humans your priority. Google will see you as authentic and rank you better. Keyword stuffing will get you a slap on the wrist from Google and you don’t want that.
2. Answer the questions your audience needs the answer to.
Be a source of good information or entertainment. Give them a reason to come back. I’m a storyteller so I’m not always telling you how to do something. Most of the time I’m sharing how I got through something; the solution that worked for me. It might not teach you how to do it but there is value in being the person who shares with you that you are not alone. It won’t make you any money but I feel good when I make people feel, in a time when they might otherwise feel alone, that I’ve been there. That kind of reach is priceless.
3. Provide useful information.
Make sure it’s useful and not just what they can already find everywhere else. Look for keywords that are highly searched but have low to medium competition so you have a better chance of ranking. Google the topic you want to write about and see what comes up in search. See what articles are ranking in the top 10 and see how you can answer that question more efficiently or more in-depth or more specifically. Or see if you can answer a question that is not being answered.
4. Establish Domain Authority
How to grow your Domain Authority is one of the great mysteries of the Internet. It used to be easy you could check your Google Page Rank and you knew where you stood. I used to have a 6. Of course, that means nothing now, as it is no longer available. But here is how to grow your domain authority authentically.
5. Optimize old content.
Yes, remember how back in 2009 none of us knew what SEO optimization was so most of those old posts are not search engine optimized? Well, that is traffic just sitting there waiting to be activated. My old posts, those awesome evergreen ones about being a mom and raising babies are just waiting to be seen my new audience of awesome millennials.
6.New content research.
Check your reports and see what is working for your site. What are you ranking on the front page for? What low competition words can you be ranking higher for? Do more of that. I’ll share the reports to check all of this next week on a post. Make sure you come back next week. I will also put it in the newsletter this Sunday.
7. Think mobile.
Most of our audience is now mobile. Currently, about 61% of my traffic is mobile so make sure that your site is mobile friendly or people will leave. Nobody has time for a subpar experience. They will leave.
8. Consider your site speed
Same goes for your site speed. If your website takes forever to load people will bounce and go someplace where they can get the information quicker. Make sure that you are doing everything possible to make sure that page loads in a timely manner.
9. Make sure that your images are optimized and compressed.
This is no joke. Make sure that your photos are optimized for SEO to bring the traffic and compressed in size to keep the audience. There is nothing worse than photos that take forever to load. It’s annoying and, if you’re like me, I just don’t have the patience. I don’t want a surprise; I want the info I came to the site in search of. The only thing worse is self-starting video. Don’t do it.
10. Last but definitely not least, run your reports to know where to focus your attention. I heard an amazing speaker at Mom 2.0 and she shared all the information on how to access and use the Google analytic reports, Googe Search Console and SEM Rush and even a secret report that I NEVER HEARD OF BEFORE. Yes, you need all of these to effectively optimize your site. These reports gave me insights into my website that I never even considered before.
Aside from just who my audience is to when they are online, what days of the week they are reading, where they are reading, what social media channels they are accessing my content and at what times. Besides just their demographics, their spending habits and where they live, these reports help me know what they want from my content. That’s not to say that I am going to change what I am going to write but it definitely makes me consider my audience and who I am talking to.
I will provide all of those steps to access those reports in a post next week on this blog but if you want it sooner, I will be including it in my newsletter this Sunday. So if you are signed up, you will get that. If not and you’d like that information sooner, please subscribe to the newsletter.