I’m a VSCO mom. I used to be a VSCO girl, back in the 90’s. I was one of the original VSCO girls, so I do not begrudge my girls a little social consciousness with a side of scrunchie, messy bun and oversized shirts. I love that my girls care more about the environment and saving turtles than who they’ll be giving their scrunchies too.
According to Google, VSCO girl is a term, generally used as an insult, for a young, usually white woman who posts trendy pictures of herself edited on the app VSCO. Stereotypes of the VSCO girl include wearing Birkenstock sandals, drinking out of Hydro Flask reusable water canisters, saying sksksk and I oop, and generally seeking attention online.
I actually love the VSCO girl idea because at the heart of it, what it really is, is young girls finding themselves. We’ve all been there. When I was a teen, I was several iterations of myself. I was a new wave emo girl, I was a prep, I was a social activist, I was a crunchy hippie and I was a little bit grungy. I was most definitely a nerd, an artist and at one point, I was even a club kid. I’m pretty sure I was 1000% more annoying than any kid saying. “sksksk” ever could be.
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Just to be clear, I am a grown woman now and I always use the VSCO app for my Instagram. I’ve been wearing Birkenstocks since the 80’s. My girls are wearing some of the scrunchies I’ve had since the 90’s and still wear now. Hydro Flask, Swell, Yeti…I have all of them because I drink water almost exclusively. Water is life. I am and have always been very socially conscious and I’ve put my money where my mouth was. PETA, Greenpeace, Amnesty International and WWF, I’m a card carrying member. I want to save the world. I want to save the elephants and yes, I even want to save the turtles. We (the whole family) own those metal reusable straws. We recycle and vegetarian is how we roll most days of the week.
What does all of this have to do with anything? What it means is that right now, your little/tween/teen/even early 20’s girl is trying on different personalities for size to see which one best fits her. Just because that might not look like what you imagined, doesn’t mean it’s not right. She’s finding her way and there is nothing we could want more for our girls (and boys) than for them to be the best them they can be and be comfortable in their own skin as they do it.
So what if she’s carrying around a hydro flask? So what if her sweatshirt can fit 2 girls inside of it and her shorts are tiny? So what if her favorite hairstyle is a top knot? Maybe this is how she feels beautiful and how she feels comfortable in her skin. Is it really the worst thing that she can do to have a wrist full of scrunchies? The “sksksksksk” is just another way to say “lol” and who among us hasn’t used that? And I know that no one who ever said, “Gnarly, dude, rad, totally or awesome sauce” is making fun of sksksk.
The thing is VSCO girl is being thrown around like an insult to our girls. I know we all think it’s cute and the VSCO girl memes are entertaining. Hell, even our girls being VSCO girls might be entertaining but do we really need another derogatory term to belittle our girls? There are already so many employed by the misogynist of the world do we need more?
Just remember, these tweens and teen girls are just trying to figure out who they want to be in life. It’s like trying on clothes to see what you feel the most beautiful in. Let her look at herself with an untainted heart. Maybe she’s a VSCO girl and maybe she’s not but let her figure that out. As parents, especially as moms, we are here to support and guide our girls into adulthood not shame them into feeling less than. The world will do that soon enough.
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Being a VSCO girl is harmless, even if it may be annoying to you. I’m sure when we were teens, our parents thought a lot of the fads and slang we used was weird and crazy too. Maybe they said something to make you feel less than about it or maybe they just let you try it on for size. Bless my parents, they let me be and loved me for who I was, whomever that was on any given day.
This is how we grow and evolve into who are meant to be. Just imagine if that process was cut short by ridicule and we never fully reached our potential because of what other people thought? Or what if we never felt comfortable in our own skin because someone else made us feel like we weren’t good enough?
You are good enough. Your VSCO girl is good enough. Viva Hydro Flasks and long live the turtles. So next time you think about using the term VSCO girl as an insult, ask yourself, is this giggle worth making my daughter feel small or making her think twice about sharing the next iteration of who she will become with you? Because before any of us can become who we are meant to be, we have to be who we were. This is how we grow up.
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What do you think of the VSCO Girl? Did you used to be one? Are you raising one? Whatever the case may be, hug your VSCO girl, let her be all the versions of herself she needs to be to become the fabulous, fierce woman she is meant to be and keep your “and I oop” moments about her in your head (unless she’s in danger). This too shall pass.
XOXO, VSCO mom out.