The TRUTH About Motherhood

Tag: blogging

How to Write a Media Kit for your Blog
What Do You want Your Media Kit to Say about You?
How to write Media Kit for your Blog ~ We all want to know where to begin when writing our media kit but it’s one of those secrets of the trade that no one wants to share. On the rare occasion that someone actually gives you feedback, it’s cryptic and vague. I am here to decode it for you.I figured since I already spilled the beans on how to write a Mommy blog and how to navigate Twitter, the next logical step is how to write a media kit for your blog. Above is a screenshot of my current media kit. There are two pages in total. This is page one.I came up with my media kit by doing lots of research on the internet, consulting other ( more experienced) bloggers to look it over and having those people who actually receive sponsorship proposals to give me their honest feedback. I hope this post is helpful to you. If it is, don’t be stingy pass it on to your fellow bloggers and leave me a comment with any questions or suggestions that you might have.
- Contact information. For the love of God, make it easy for companies to contact you via your media kit, your blog, etc. If you don’t, do not be surprised when no one contacts you. You can’t pitch companies to work with you or to sponsor you to conferences if you are not even professional enough to make yourself easily accessible on your blog and media kit. They want to know that if they need to reach you, they can. Make it easy. Be accessible.
- Your blog the Brand. Your blog is a representation of you. Your media kit should reflect your blog’s brand. What message are you trying to send? I would advise using the same color scheme and graphics that emphasize your brand. If someone is familiar with your blog, there should be no mistaking that your media kit is for your blog. I even include a screen shot of my blog within my media kit. Same color scheme, same theme across the board…blog, media kit, business cards, Facebook landing page, Twitter background.
- The Right Pitch. An elevator pitch is a short, concise explanation of what you do. What is your blog about? The TRUTH about Motherhood is a brutally honest, laugh out loud funny, raw account of navigating this new lifestyle that we Mommies find ourselves drowning in after having children. It’s what happens after the “They all live happily ever after” takes place.
Your Media Kit is Your Online Introduction
- What’s Your niche? What’s a Niche? Where do you fit into the grand scheme of your niche? Ask not what the company can do for you but what your blog can do for the company. After you’ve stated your elevator pitch, you can now give an explanation of your blog’s niche (Mommy Blog) , why you are an important part of that niche ( I’ve spent the past three years blogging, building my brand and growing my community), and why you are a good fit with a potential vendor or PR representative ( because I am well respected and known. I am trusted and people know me via my blog. I’m more than a nameless face behind a computer. I have laughed and cried with my community. We’ve consoled one another,cheered one another on and helped one another through difficult wins and losses. We are friends). This is the place to sell your brand. What makes you a better fit than the next blogger? What can you do that is unique?
- Statistics. When discussing traffic statistics, include the following; total monthly page views, uniques, feed subscribers, new visitors, pages per visit and time on site. I also include my social media reach. This includes my Twitter followers, Klout score ( though after they reconfigured the algorithm, Klout has killed everyone’s score), Facebook Friends/ Fans, Google Page rank and Alexa Traffic. Definitely include your social media reach because even if you only have 300 blog followers but you have 10,000 Twitter followers or 3000 Facebook fans, your reach is far wider than you might think. If you have it, provide a link to your portfolio so potential partners can see that you are diverse and that you reach is even greater. Don’t hide your light under a bushel. Be loud and proud but not obnoxious.
- Just how influential are you, really? If you don’t feel like your statistics are as high as you would like them to be, focus on your influence and how you reach a specific audience. Include your demographics, especially if your key demographic reflects that of the company you are trying to work with. Your influence isn’t just online. Do you have a large circle of people who you influence in real life? Are you active at your child’s school? Church? The Junior League? Any social groups? Also include awards you’ve received that are relevant to your influence. This exemplifies your reach. Mention it.
- Advertising Guidelines and Pricing. I don’t put cost information in my media kit but rather have them contact me directly for more information. If you are going to provide specifics, I recommend; What sizes of advertising will you offer (e.g., 125×125, 120×600)? How much does each size ad cost for a week? A month? A year? Will you give discounts for clients who book advertising over several months time? I also provide a laundry list of different ways that we can work together; i.e.
If this was helpful, please share it and since GFC is abandoning us Wordpress blogs in March please consider subscribing via RSS or email.Give the company no excuse to not work with you. Make yourself available and irresistible. If you only have one chance to make a first impression and everyone judges a book by it’s cover, let your media kit be the right cover on the book of your blog.
Let Your Media Kit Make a Statement
2012/02/14
Mommy Bloggers of the World Unite
Call to action: Mommy Bloggers of the world Unite.
I have the greatest job in the world. I am a Mommy. On top of that, I am a Mommy Blogger; triple bonus. I adore my life on most days. I can’t even tell you how much I love combining two of my greatest passions in the world. But there is only one problem, financially speaking, being a Mommy blogger is almost as thankless and unpaid a job as mothering. Don’t get me wrong, I LOVE doing both (on most days) but thus far it seems there is a lot of assumption that I owe people something.
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Photo courtesy of Google image/ Photographer name not available
I love being a Mommy and parenting. I may not be paid in money but I am certainly compensated in hugs and kisses, “I love you”s, pride and joy. There is something about giving and receiving unconditional love that transcends any monetary value. It is truly priceless. So, really, parenting may be some of the hardest work that I’ve ever done but it is not without its reward. It has changed me in ways that I could not have ever fathomed and it has made me a better person in the world. Truly.
Being a Mommy blogger, I really enjoy meeting new people and connecting via social media. Seriously, these connections have saved my life on many occasions. Being able to share my journey of motherhood through blogging has been a dream come true in many ways. Many of the Mommy Bloggers that I know are quite frankly brilliant. These women know the ins and outs of social media, can light up Twitter like a Christmas tree, get a cause out on Facebook in lightening speed and blog change better than any so-called professional. It’s because we have learned by hands on experience. We are living social media. For so long, moms have needed a connection to the outside world while being home all day with little people. You can’t teach the social media savvy we have. It comes from experience and a place of authentic enthusiasm. We love what we do and we are good at it. We are influential through our connections via our loyal blog communities, our Facebook friends, Twitter followers and all the other social media outlets we allow ourselves to become productive members of on a daily basis.
Mommy Bloggers of the World Unite
My issue is that for some reason, many brands think that we should work for free. It’s insulting! I have been approached to write dissertations in exchange for lip-gloss, spread drug propaganda for FREE and plaster my sidebar with widgets in exchange for dildos. What am I? A whore? Don’t get me wrong, I’m all for supporting a brand that I love. Hell, I’ll shout it from the rooftops. Why wouldn’t I spread it like wildfire if I had the world’s best camera or tried the universe’s best weight loss program? I’m not greedy. I want to share the good news with my friends, family and readers.
But if I take the time and effort to truly experience your product/brand and write an honest product review don’t I deserve to be paid in actual money? Seriously, you are not my children so you can’t pay me in hugs, kisses and ‘I love you’s. You will never compensate me in pride or grandchildren. No thank you on the dildos, lip-gloss and the toilet paper, for that matter. And if one more person asks me to write a post for coupons I may reach through the computer and across the Internet and choke someone out. If I do it for free that’s called a favor and I’m pretty sure that we are not friends, so what would motivate me to write about your product for free? Would you ask your doctor to operate on you, as a favor? Would you ask the waiter to let you have your food gratis, as a favor? Would you ask your dentist to do your root canal, as a favor? No. Hell no, you wouldn’t and you’d feel stupid for even considering asking it. But why is it OK for you to ask me to spend my time, my effort and my skill doing you a favor? Bloggers are people too. We deserve to be paid for our skill, for our marketing capabilities and for our reach. Because remember, we have something just money can’t buy..loyal readers, earned trust and WE CAN BLOG IT with integrity.
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Image of Rosie the Blogger, © Michael Licht
So, fellow Mommy Bloggers please stand united with me and demand that you be compensated for your time, your effort and your skill. Let the world know that we may be cheap but we are not easy and we’re certainly not free. Every moment a Mommy blogger spends writing about your brand is a moment we are sacrificing with our children and that time is precious and should be compensated accordingly. (*Thank you Lauren for reminding me of that important point.)
Mommy Bloggers of the World Unite
Button can be found under the “buttons” tab at the top of page.
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2011/06/22
How to Start a Blog without Offending Everyone
How to start a Blog? Hmmm, that is the million dollar question. Okay, maybe it’s not. Who cares. Just be honest with yourself and have fun. I have been writing The TRUTH about Motherhood for going on two years now. In the beginning, it was slow moving. I had NO idea what I was doing writing my blog. There were things I wished I’d known about blogging.
Back then, there were no how to start a blog books.
I knew I wanted to write but had no idea how to get my writing out to the masses or what to write. But then I got the hang of writing my mommy blog. Here’s some wisdom that I’ve picked up along the way. Not the least of which is make your follow me, contact me, subscribe to me areas very clear and easy to find. Mine is located on the sidebar and under the “About” tab ( in case you were wondering and wanted to follow, subscribe, or contact me:).
How to start a Blog without Blowing up the Joint
Decide beforehand what YOU want to write about on your blog. What interests you? What’s your expertise? What’s your niche? What can you talk about endlessly and NOT bore your readers to death? Don’t go into this blindly.Try to have some sort of direction in mind.
Choose your community.Getting a blog following is hard work. Keep writing, keep working and get involved in a community of people who you’d want to read your blog. This was a piece of sage advice given to me by one of my favorite bloggers, Heather Armstrong of Dooce. I will admit at first I scratched my head and had no idea what this meant. Then I realized, build a tribe, surround yourself with a community of readers who are reading you for the reason you intended.Retain your integrity. This is VERY important.
Me, I want readers to read my mommy blog for my writing. But you also have to interact with your audience, reply to comments, go visit their blogs. Get to know them and let them get to know you. I want to grow a community of sisterhood through motherhood.
Be honest.Be Fearless. Let your guard down.There is nothing I hate more than someone who ONLY writes about sunshine and rainbows. Yes, some days life is sunshine, rainbows and bubblegum farts but some days, most days, I’m a woman on the ledge and my kids are tantruming and pushing me to jump.
Other days, they make a grilled cheese sandwich seem magical. It’s not always pretty. If I want inspiration, I’ll go read Enjoying the Small Things. Mostly when I read a blog, I want community. I want to know that I’m not the only one whose kids still sleeps with me, that someone else’s 3-year-old is subsisting on chicken nuggets, that it is perfectly normal to not like your kids every minute of every day. I want to understand your misery and share your joy..not feel like I’m a loser and you’re a liar.Write with your heart on your mommy blog or whatever kind o blog you have. A great example of being fearless and honest Jennifer Kindhouse and JessicaGottlieb.
Make it well written. I understand that some people feel that their blog is “their” space, like a diary. To an extent, I do agree. But if you want/expect your blog to be read by a lot of people, you have to play by the rules….of grammar. Nobody wants to read run-on sentences, misspelled words or choppy, nonsensical ramblings. Believe me, I edit for a living, it’s no fun. Having tools like the punctuation checker – seo tools centre would be a huge difference-maker in your writing game.
Pay attention to how you write. It is as important as what you write. Hell, be brave use some of those big words that you learned in college and knew before you had children. You know the ones from way back when you actually conversed with other adults on a regular basis? Great examples of this would be Laura @ A(n)(Un)common Family and Fadra (Fay-dra) @ All.Things.Fadra
NO CAPTCHA! People will not comment on your blog if it’s a whole big brain teaser ordeal and optometry test. In fact, they will probably loathe you for it. Believe me, I learned this early. Thank you Mommakiss!
NO self-starting playlists! There is no reason that my ears should be assaulted by your blaring music on your blog. We probably don’t have the same taste in music. Every blogger is not the same. I don’t want to be subjected to banjo music just to read your blog.
No matter how wonderful the blog may be, I will move on ( mostly because I am already listening to my own playlist. FYI: Iron & Wine + Crambone blaring=Ear bleed for me!) Don’t do it. And yes, I have been guilty of this myself. You know there are no rules if someone has not already broken them, hence the need for the rule:) I’m sharing my hard-earned wisdom of how to start a blog.
READ ALSO: Rise of the Real
How to write a Blog without Alienating Too Many People
For the LOVE of GOD, NO AUTO REPLIES! Do you know how insulting it is to take the time to read your blog, leave a comment, get excited to see a reply in my inbox only to open it and realize that it’s a generic “thank you for commenting” response? Not cool! This may be the cause for myself and your blog to divorce. I won’t be back. How rude!
SOCIAL MEDIA! You must have a twitter @DeborahACruz and FB fan page, at the very least, if you plan on growing your blog. You must have the appropriate buttons available for your post to be shared on these venues. It is very annoying when I read a fabulous post that I want to share with the world and I have to copy and paste the url. I know it sounds absurd but trust me, make it all as easy as possible for your readers.I’d also recommend getting an instagram account and a Pinterest account. You get the picture?
Don’t be afraid to network. To get love, you’ve got to give love. Be yourself and make some comments. Meet some people. Jump into some conversations.Like some fan pages. Make some friends. Get to know some fellow bloggers. Your biggest asset to building your following is your networking skills.You can’t just write to the abyss and expect hoards of people to find you. You are the face of your brand.No one’s buying if it’s not out there on the shelf! Remember that. Write it down! I’ve met most of the wonderful people I know, and learned a lot in the process, from networking on social media sites. It’s very important to know how to utilize sites like Twitter.
Join some focused communities! Not only is this a great way to network, it’s a great place to find like-minded individuals (fellow bloggers) who will want to read your posts. It’s also a great place to hone your writing skills, get advice and build your audience. There are many great organized communities to join.
Earn Yourself a Comment Mafia! What’s a comment mafia? It means you better get your ass out there and comment on your friends’ blogs and support those ladies that you want to share a community with if you expect them to do the same.This goes back to building your community. I can not stress the importance of this one. These are the ladies who will help you with everything from a kid with diarrhea to how to design your media kit and they will RT, Sparkle, love on posts and point you in directions of opportunity. Do the same for them. Don’t hoard your success. Share what you learn.
READ ALSO: How much to Charge for s Sponsored post
There is room enough for all of us in the bloggy world.Karma baby.Put out into the world what you want back. I am blessed with a great group of women who have helped me tremendously. They laugh at my jokes, cry with me when I am sad, lift me up when I am down. I try to do the same.I’m not perfect, and we are all busy women, but damn it we’re there when we really need one another.Love my girls! You ALL know who you are and listing you would just be name dropping:) Check out my This Blogger’s Life series.
Be Proud of what you do!If you are ashamed of what you are writing or feel like you have to hide your true feelings on a subject, don’t write about it.People can detect smoke being blown up their asses and most people will feel that it’s disingenuous and they will not return.
Never try to be someone you aren’t and you must remember you can only tell YOUR story.
That’s how to start a blog

Now, that’s all the wisdom that I have time to share today but why don’t you let me know any words of wisdom that you might have. What pointers would you give a newbie if you were explaining how to write a blog?
Photo Credit
2011/03/16
New Look, same blog
Just an FYI, I am trying some new looks on for my blog. Don’t be scared, its still me.The content and sass are the same, its just the aesthetics of the actual layout are having some growing pains. Will keep you updated. Thanks for reading and please come back, bring some friends and leave some comments! Oh, how I love your comments.
2010/03/31
Friday Follow!!!
Here’s how YOU can join the Friday Follow celebration:
–Link up your blog name and URL using the MckLinky below. Only need to add on one blog to be seen on all the blog hops.
–Grab the Friday Follow and Sponsor buttons and include both on your Friday Follow blog post.
–Follow the Friday Follow hostesses listed in the first 3 slots.
–Follow as many other blogs on the linky as you’d like.
–Take a moment to comment on the blogs telling them you’re from Friday Follow.
–Follow back when you get a new follower through Friday Follow.
This list is new each week. The links do not carry over. Please link up each week for new participants to find your blogs. The list is only open to add your blog links on Fridays. It will be visible all week to visit the blogs listed.

2010/03/26