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How to Balance Running a Business as a Busy Parent

Estimated reading time: 5 minutes

Being a parent is super tough. It’s the hardest job that you’ll ever love and on some days, you might even hate it. It’s hard. There’s always so much to do and never enough time ( or energy). One huge issue parents experience is balancing their work life with their home life. For many moms, running a business of their own is seen as a perfect way to achieve a better work-life balance because we “think” its going to be easier, more convenient and allow us to be “more present”. Of course, it’s all a lie we tell ourselves powered by hope. The reality is that being in charge of your work life is really helpful and not having a “boss” certainly has its advantages.

Knowing how to balance running a business as a busy parent is crucial.

Because running your own business is an incredible amount of work with no off hours and people misunderstanding your flexibility for free time. You’ll likely find that your work consumes pretty much all of your time ( on call 24 hours a day). Having a business to run can feel like having another child to look after. While it’s a labor of love, its also a lot. This means that there’s a lot of responsibility resting on you. 

Figuring out how you can successfully balance running a business with a personal life is tricky. Hell, at some times, it feels down right impossible. But, understanding how to be a parent while successfully running a business is a question many people want the answer to, especially in today’s increasingly popular remote work and digital nomad culture. This can feel like a really massive challenge because, not to scare anyone but, it is . However, it doesn’t need to be as daunting as it seems. Yes, it will be difficult, but there are ways to ease your workload successfully and it will be worth it. 

Here’s how you can make this happen:

Take a Step Back to Review

The daily running of a business is incredibly intense. It’s so easy to get caught up in the many tasks you need to perform each day. This level of intense working means that it’s hard to see the bigger picture. Taking a tiny bit of time out provides the perfect opportunity to assess your business. While time is at a real premium for you, there’s still loads of benefits to be gained from pausing to assess your business. 

Just a few hours out of your day can help you figure a lot of things out. Assessing your business as a whole can provide a host of insights. This is especially helpful to do if you have been consumed by everyday tasks. Examining the bigger picture will help you to spot the tasks that take up most of your time. You can also then find inefficiencies and areas that could be changed to make your life easier. This review can deliver some really surprising results and ultimately change how you work.

Once you’ve carried out a review of your work, it’s time to take action. It’s great to take a step back. But unless you do something with the information you gather, things won’t change. Make a plan to take action and figure out how you can work more efficiently. Now that you’ve seen how your time is spent, it should be much easier to spot opportunities to cut time spent on certain tasks.

Implement the Right Software

Understanding how you spend your time is an excellent way to identify ways to get more out of your working day. But it’s not the only way to make time savings. You can also help yourself work smarter. Looking at your software and how it supports your business is vital. You may find that your existing software isn’t fit for purpose and makes life complicated. This completely goes against the point of using software in the first place. 

Your company’s software should support your business and make your life easier. All too often, business owners get stuck using software that is frustrating to work with. This can make everyday business tasks a hassle. Worst of all, it can have a serious impact on your time. Switching to new software can completely transform your business. But first, you need to be sure you pick the right software product. 

Choosing software that’s specifically designed for your industry is super helpful. Doing this can really transform the daily running of your company. Look for industry-specific software, such as venue management software. Software that is created to help business owners just like yourself will be packed with handy features to make your life easier. This enhanced functionality can shave time off your regular tasks. This means your working day is more efficient. 

Don’t be Afraid to Delegate

Running a home, raising kids, and managing a business are huge responsibilities. Trying to do all these things alone is an almost impossible task. So, it’s important to know that you don’t need to do it all yourself. Instead, it’s really helpful to delegate. 

Passing some of your to-do list onto others can feel alien to start with. But you’ll soon get into the habit of delegating at home and at work. If you’re super busy and the task can be completed by someone else, simply let them do it.

Be Present

One final way to balance the tricky task of running a business as a busy parent is to change your mindset. Trying to be present in both your home life and work life is one way to master this. So, when you’re at home, focusing on spending time with the kids, running your household, and maintaining relationships. Then, when you’re at work, keeping your mind focused on the job. This may sound impossible. However, the more you do it, the easier it becomes.

The benefits of being present in whatever situation you find yourself in are immense. You will find it so much easier to really concentrate. It’s now well known that attempting to multitask can be really harmful to both your wellbeing and your productivity. Ensuring you’re focused on each area of your life, wherever you are, is always really helpful. You should find that this helps you to enjoy the time you spend with your kids so much more.

Being free from the distractions of thinking about work all the time can be really liberating. You’ll probably feel much happier as a result. At work, you can then focus on being as productive as possible. Changing your mindset in this way is really beneficial for anyone that feels like they’re being pulled in all directions. Who knows, you may even be able to shake off that persistent feeling of mom guilt that many working parents struggle with!

How do you balance your work life and home life as a busy parent?

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If you’ve recently had a baby, work is probably the last thing on your mind. And that’s not just because you’ve… y’know… just had a baby! Parenthood changes you fundamentally. They don’t say it changes “everything” for nothing. The struggle is real. Motherhood literally alters your brain chemistry and definitely realigns your perspective. Suddenly all the things about the world at work that used to worry and intimidate you now seem like no biggie at all.

The truth is motherhood can actually be incredibly empowering and make a woman realize just how strong she really is. It can make you realize that you deserve better than you’ve been getting from your job and career and maybe your talents and passion were wasted in that old job all along. As such, while there are many women who are happy to return to their old jobs and their old careers, there are some who set their sights in a very different direction. You know who you are. It takes balls to forge a new way but many moms do just that.

READ ALSO: How Blogging Changed My Life

In the digital age, more and more women are realizing that they have the tools at their disposal to start their very own businesses, nurturing potentially thriving enterprises even as they nurture their little ones. Some of us become professional bloggers or copywriters, others use e-commerce to sell products that they make themselves. I love Etsy. Some moms become consultants while others become freelance illustrators. The sky’s the limit. We are moms hear us roar!

If you want to make your mark as a mompreneur, here are some things you’ll need…

Did you know that you can also use a different postal address for your business? It means that you get far more privacy if you run your business from home so it can be an essential service to use, see this wonderful virtual office service in Glasgow as it is what we use and it’s just brilliant.


Unfortunately, if you want to establish yourself in business (no matter what the nature of your business) a good idea just isn’t enough anymore. People start businesses based on good ideas all the time, but it doesn’t automatically guarantee success. In order to find success (and your audience). An easy way to find winning products using Ecomhunt will help you to have a clearly defined Unique Selling Proposition (USP),
Your USP will be what makes you different from all the other businesses out there doing what you’re doing and builds value in the brand you’re trying to develop. Don’t worry if you don’t come up with your USP overnight. Take the time to carry out extensive market research and competitor analysis. If you want to take a different direction then it’s a good idea for you to look into opening a franchise, as you won’t have to do a lot of the groundwork, like finding a USP.

READ ALSO: What Ever Blogger should Know about Blogging

Find the people who will buy your products or invest in your services. See what other businesses like yours are doing well and why customers are happy with them. Then try and identify things that they aren’t doing as well or gaps in the market that they’re currently failing to accommodate.

A strong presence on social media

Personality goes a long way in business. This was actually one of the first pieces of advice I was given when I started blogging as the mom of two toddlers. Embarrassingly enough, I had no idea what a “social media presence” was. In my defense, I had been pregnant and having babies for the previous 3 years. But I figured out quickly, people don’t like to buy from faceless, profit-hungry corporations. They like to buy from honest, genuine people who have decided to take their livelihoods and careers into their own hands. These people remind us that the dream works. 

If people like you, they’ll buy/read/engage with you. Let your personality shine on social media. Find out more about where your target audience spends their time online and approach them on the platforms they use most. Combine your professionalism and commitment to quality with the fact that you’re a real person and mom trying to take care of your target audience in ways that your competitors won’t or can’t. 

Maintain an active presence on your social platforms. Engage. Don’t be the person only sharing links. Nobody likes that person. Talk to people about things other than your business. Like what they post. Retweet them. It’s a little thing that goes a long way towards building the kind of personal relationship which is invaluable for small businesses. Other than social media, you should also be sociable in real life by talking to people and making new friends. You can instantly build connections with the help of metal business cards.

A strong brand identity

Your brand is what people say about your business when you’re not in the room. In order for your business to resonate, it needs a strong brand identity. Again, this is what will differentiate you from your competitors and help people to develop a personal relationship and trust you. You also have to make sure that the invoices you are sending your customers have the right template, like an InDesign invoice template, for a more professional-looking bill. Or, you might choose to portray your brand identity through your work uniform by having personalized novatomato hoodies printed. The great thing about these hoodies is that they are sustainable, so not only will you be able to keep up a strong brand identity, but you’ll be friendly to the environment.

You may be reticent to incorporate your motherhood into your brand. I wasn’t. I embraced it. I know who I am. I know my education, my skills and strengths but I also fully embraced that motherhood was a big part of who I am now. Being a mom doesn’t take away from who you were as a career woman before, it adds skills to it. You should see my organization and multipurpose skills now.

You may want people to see you as a businesswoman first, and a mother second, but don’t underestimate the brand appeal of your motherhood. People like Moms. We’re relatable. Everyone has one. People see moms as nurturing, reliable, dependable and compassionate because… that’s exactly what we are.

Online security

The beauty of being an entrepreneur in the (nearly) 2020s is that digital technology has made the world your office. You can check your emails while changing diapers ( though I certainly would not recommend it) and take conference calls in Whole Foods ( been there done that). You can make e-commerce listings sitting in your favorite coffee shop or keep in touch with your social following while breastfeeding.

And while that’s incredible, it can also make you and your business more vulnerable. Businesses of all shapes and sizes have a target painted on their back and cybercriminals may try and target your business and its data if they see a vulnerability. That’s why it’s important to ensure that not only does your laptop have robust antivirus software but all of your devices use a mobile-ready VPN while on the go. Cybersecurity is an important consideration when starting up your own business. 

The biggest challenge when juggling your duties as a CEO (because that’s what you are, honey!) with your duties as a mother is time management. Why are there not more hours in the day? As much as possible you need to compartmentalize your time between “entrepreneur mode” and “Mom mode”. This is way easier to do when you have a dedicated working space either in your own home or a rented office. I have a home office but I am loving the new shared spaces available in my town and it may be something I look to soon. Of course, there will be some bleed between the two but the very act of moving into different functional spaces will help you to better organize your thoughts. 

A blog

A blog is an extremely important business tool. It is my business. Whatever the nature of your business, it can almost certainly be assisted by having a blog. Remember what we were saying before about the importance of personality? A blog can give your following insight into your personality, but that’s just the tip of the iceberg. It can also establish your knowledge, expertise and dedication to being the best there is at what you do. And that’s a big deal!

What’s more, your blog will also give you a boost in Search Engine Optimization and improve your visibility in search results.


Finally, the most important thing you can have as a Mompreneur is passion. Passion will propel you through those days where you’ve had 2 and a half hours’ sleep and it all seems a little too much. It’ll keep you going where others falter and keep building value in your brand that will set you on the path to success.

What is your tip for succeeding as a mompreneur?

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