How to Write a Media Kit for your Blog
What Do You want Your Media Kit to Say about You?
How to write Media Kit for your Blog ~ We all want to know where to begin when writing our media kit but it’s one of those secrets of the trade that no one wants to share. On the rare occasion that someone actually gives you feedback, it’s cryptic and vague. I am here to decode it for you.I figured since I already spilled the beans on how to write a Mommy blog and how to navigate Twitter, the next logical step is how to write a media kit for your blog. Above is a screenshot of my current media kit. There are two pages in total. This is page one.I came up with my media kit by doing lots of research on the internet, consulting other ( more experienced) bloggers to look it over and having those people who actually receive sponsorship proposals to give me their honest feedback. I hope this post is helpful to you. If it is, don’t be stingy pass it on to your fellow bloggers and leave me a comment with any questions or suggestions that you might have.
- Contact information. For the love of God, make it easy for companies to contact you via your media kit, your blog, etc. If you don’t, do not be surprised when no one contacts you. You can’t pitch companies to work with you or to sponsor you to conferences if you are not even professional enough to make yourself easily accessible on your blog and media kit. They want to know that if they need to reach you, they can. Make it easy. Be accessible.
- Your blog the Brand. Your blog is a representation of you. Your media kit should reflect your blog’s brand. What message are you trying to send? I would advise using the same color scheme and graphics that emphasize your brand. If someone is familiar with your blog, there should be no mistaking that your media kit is for your blog. I even include a screen shot of my blog within my media kit. Same color scheme, same theme across the board…blog, media kit, business cards, Facebook landing page, Twitter background.
- The Right Pitch. An elevator pitch is a short, concise explanation of what you do. What is your blog about? The TRUTH about Motherhood is a brutally honest, laugh out loud funny, raw account of navigating this new lifestyle that we Mommies find ourselves drowning in after having children. It’s what happens after the “They all live happily ever after” takes place.
Your Media Kit is Your Online Introduction
- What’s Your niche? What’s a Niche? Where do you fit into the grand scheme of your niche? Ask not what the company can do for you but what your blog can do for the company. After you’ve stated your elevator pitch, you can now give an explanation of your blog’s niche (Mommy Blog) , why you are an important part of that niche ( I’ve spent the past three years blogging, building my brand and growing my community), and why you are a good fit with a potential vendor or PR representative ( because I am well respected and known. I am trusted and people know me via my blog. I’m more than a nameless face behind a computer. I have laughed and cried with my community. We’ve consoled one another,cheered one another on and helped one another through difficult wins and losses. We are friends). This is the place to sell your brand. What makes you a better fit than the next blogger? What can you do that is unique?
- Statistics. When discussing traffic statistics, include the following; total monthly page views, uniques, feed subscribers, new visitors, pages per visit and time on site. I also include my social media reach. This includes my Twitter followers, Klout score ( though after they reconfigured the algorithm, Klout has killed everyone’s score), Facebook Friends/ Fans, Google Page rank and Alexa Traffic. Definitely include your social media reach because even if you only have 300 blog followers but you have 10,000 Twitter followers or 3000 Facebook fans, your reach is far wider than you might think. If you have it, provide a link to your portfolio so potential partners can see that you are diverse and that you reach is even greater. Don’t hide your light under a bushel. Be loud and proud but not obnoxious.
- Just how influential are you, really? If you don’t feel like your statistics are as high as you would like them to be, focus on your influence and how you reach a specific audience. Include your demographics, especially if your key demographic reflects that of the company you are trying to work with. Your influence isn’t just online. Do you have a large circle of people who you influence in real life? Are you active at your child’s school? Church? The Junior League? Any social groups? Also include awards you’ve received that are relevant to your influence. This exemplifies your reach. Mention it.
- Advertising Guidelines and Pricing. I don’t put cost information in my media kit but rather have them contact me directly for more information. If you are going to provide specifics, I recommend; What sizes of advertising will you offer (e.g., 125×125, 120×600)? How much does each size ad cost for a week? A month? A year? Will you give discounts for clients who book advertising over several months time? I also provide a laundry list of different ways that we can work together; i.e.
If this was helpful, please share it and since GFC is abandoning us WordPress blogs in March please consider subscribing via RSS or email.Give the company no excuse to not work with you. Make yourself available and irresistible. If you only have one chance to make a first impression and everyone judges a book by it’s cover, let your media kit be the right cover on the book of your blog.